đź’ˇ Product Circle â• Chat - The real cost of your AI initiatives with Simonetta Batteiger
​Welcome to 💡 Product Circle ╠Chat on
đź•” Wednesday 25 March 2026 at 7pm (AEST - Sydney)
đź•• Wednesday 25 March 2026 at 9am (CET - Berlin)
​Topic: The real cost of your AI initiatives: Why you should calculate ROI ahead of time and think about ethics and trust now.
​🤖AI still feels like it has momentum.
​💰Budgets are flowing.
​🧪Experiments are tolerated.
But we all know what’s coming next.
​Sooner or later, the question will be asked bluntly and without patience:
“How does this pay for itself?”
And right behind it:
“Why should customers trust this?”
​As product people, we don’t need to wait for that moment to arrive.
We can prepare for it and be ready.
​In this chat, we’ll unpack the ✨real cost of AI initiatives.✨
​Not just infrastructure and tooling, but the hidden costs of readiness, trust, ethics, evaluation, and poor user experience. We’ll explore why trustworthy AI experiences and sustainable revenue are inseparable, and why customers simply won’t pay for products they don’t trust.
​This is not a theoretical talk.
It’s about making better decisions before AI investments become hard to justify.
​“Creating products customers love and trust AND positive ROI is the goal for your AI experiences!”
​In this chat, Simonetta Batteiger, a Product Leader from Cologne, challenges the idea that AI success is about speed, hype, or shipping first and makes the case that trust, ethics, and ROI are inseparable if AI products are going to sustain real revenue.
What we’ll cover
​ ✅ Why AI “playtime” ends and how to prepare for ROI scrutiny now
​ ✅ The hidden costs of AI initiatives most teams underestimate
​ ✅ How to think about AI ROI before you ship
​ ✅ The direct link between ethics, trust, user experience, and revenue
​ ✅ Practical ways product leaders can influence better AI decisions today
​You’ll leave with clearer language, sharper questions, and a more credible way to talk about AI with executives, boards, and stakeholders.
​
​About Simonetta Batteiger
​Simonetta Batteiger is a product leadership coach with more than a decade of experience building high-performing teams and commercially successful products.
​She most recently led the global expansion of Adblock Plus at eyeo, scaling distribution through major browser partnerships and building a multinational business unit that doubled both users and revenue. Her teams’ products are used by hundreds of millions of people worldwide.
​Previously, Simonetta led product at Sedo.com, the world’s leading domain marketplace. She is the founder of Inclusive Leaders, where she focuses on how inclusive cultures and trust-driven product experiences — especially in AI — create lasting business impact.
​Based in Cologne, she also spends time in New York and Boston, and draws inspiration from travel, food, art, and Argentine Tango.
Zoom Link: See invite
​✨Attend and WIN ✨
​You know we always have something special to giveaway at every chat. This one is no different!
​🏆1 lucky attendee will receive a free 1-hour coaching session with Simonetta.
✨Virtual Networking ✨
​The first hour of the Chat will be recorded. Afterward, stay on for live networking with product and tech peers from around the world—no recording, just meaningful connections.
If you’re building, funding, or leading AI initiatives this is the conversation you’ll wish you’d had earlier.
Mark your calendar, bring your questions for Simonetta!
✨Refer a Friend✨
​Think this is valuable, refer a friend via Luma and earn a discount code to be used at the next Chat. 10% OFF for every referral (got 10 friends? Get a free pass)
✨Huge Speakers Booked✨
​We have great global product speakers booked every second week!!
​If you missed our past speakers, catch up on the recordings with Christian Idiodi, Rich Mironov, Jason Knight, April Dunford, Bob Moesta and many other Leaders!
​All Product Circle Chat recording will be posted at https://theproductvenn.substack.com/
​thanks,
​Irene
​
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​
Irene Liakos
​Product
[email protected]
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