Customer Segments & Why They Matter More Than You Think

​Objective: Help founders define who they’re building for—not just demographically, but emotionally and behaviorally.

​Outcomes:

​• Define 2–3 specific customer segments based on real needs

​• Understand how values and behavior shape product decisions

​• Translate vague terms like 'Gen Z' into usable personas

This is the 1st workshop for the series. Sign up for the next 2 sessions:

Brand Identity from the Inside Out: https://luma.com/suhrs0ei
Brand Positioning: Why Should Anyone Choose You?: https://luma.com/35rrbpb4