Wayfair's Framework for Picking SEO Tests

​An SEO testing program can only be as good as the ideas that go into it.

​In this session, SearchPilot founder Will Critchlow sits down with Rodney Perez, Global SEO Manager at Wayfair, to unpack the hardest part of running SEO experiments at scale: coming up with test ideas that are worth the effort.

​Rodney shares how his team keeps curiosity high, spots patterns in search results pages and competitor moves, and turns rough ideas into clear hypotheses using a simple 'if, then, because' structure. They also walk through how Wayfair documents ideas, runs cross-functional ideation sessions, and uses a lightweight scoring sheet plus a gut-check to prioritise what gets built.

​Everyone we meet wants to come up with better ideas. This session gives you the tools and approaches you need.

Here is what you will learn:
☑ Where strong test ideas come from in a large org
☑ How to turn an idea into a hypothesis your team can debate
☑ A practical way to prioritise ideas without fake precision
☑ How to report results so the whole business pays attention

Sign up now to secure your spot.