From Vibe Coding to Validation: Hackathons, AI & The Future of Product Building
About This Event
The way we build products is changing fast.
AI coding assistants are everywhere. Vibe coding is real. You can go from idea to prototype in hours, not weeks. But building fast is only half the story — validating smart is what separates shipping features from shipping products people actually want.
This event is for:
Product & design leaders exploring how AI is transforming the way teams build, validate, and ship
Growth & marketing leaders looking for smarter ways to turn data into decisions
Founders who build fast and want to validate smarter
Join us for an evening exploring how hackathons, AI-powered tools, and modern analytics are reshaping product development in 2026.
Agenda
18:00 - Doors open. Registration and welcome drinks
18:30 - 18:45 - "The Power of Hackathons" by Elena Avramenko & Dmitrii Abramov. How AI is making hackathons accessible to non-coders — and unlocking creativity from internal innovation sprints to community buildathons.
18:45 - 19:00 - "AI & The Evolution of Product Building" by Tanya Littlefield. What does "ship fast" actually mean in 2026? How leading product teams are using AI while staying grounded in data-driven validation.
19:00 - 19:40 - Fireside Chat: Ash Oliver (Lovable) × Tanya Littlefield (Amplitude) × Dima Abramov (Moderator). AI is changing how we build. Data is changing how we grow. And the lines between product, marketing, and community are blurring faster than ever. We'll explore what's shifting, what's staying the same, and how builders and growth leaders are navigating this moment together.
19:40 - 21:00 - Networking & Drinks. Connect with Amsterdam's builders.
Speakers
Tanya Littlefield | VP of Growth Marketing @Amplitude
Strategic, data-driven marketing leader with 20 years in B2B SaaS, B2C, and e-commerce. Proven track record driving revenue growth from Series A startups to $1B+ ARR companies including 2x leading products from $10M to $50M+ ARR. Expert in PLG, growth experimentation, and turning complex problems into creative solutions that deliver measurable results.
Ash Oliver | Brand + New Media @Lovable
With a multidisciplinary background across business, design, and marketing, and nearly 15 years of experience in tech Ash has built a reputation as a creative utility player. He's led brand and community-defining initiatives at early-stage startups, influenced millions of dollars in revenue, and brought people together to work in new and innovative ways.
Elena Avramenko | Growth & Product Strategy Advisor | Founder @modaal.dev | Lovable Ambassador
Product and growth leader with 15+ years across Microsoft, Miro, and LEGO. Now building modaal.dev, an AI coding agent for native iOS and Android apps. Partners with startups as a fractional leader.
Dima Abramov | Product Lead @Foundever | Lovable Ambassador | Founder - VibeCoding Community Amsterdam
Product Lead @Foundever and creator of the Vibe Coding community in Amsterdam. Lovable Ambassador helping people turn ideas into testable prototypes through AI-assisted building.
Supported by
Xolo
Xolo.io makes solopreneurship better than employment by removing the administrative burden. We handle your taxes, compliance, and paperwork so you can focus entirely on growing your business.
As the global home for freelancers, Xolo supports 130,000+ professionals through Xolo Leap (Estonian e-Residency) and Xolo Go (borderless invoicing). For those in Spain, Italy, and the Netherlands, we provide specialised, end-to-end accounting for over 7,000 customers, backed by the expertise of local tax professionals.
Amplitude
Amplitude is the AI analytics platform for modern digital products and experiences. Teams use Amplitude to see everything customers do, understand what really drives growth, and turn those insights into smarter journeys across product and marketing. Built on rich behavioural data with AI agents and assistants layered on top, Amplitude helps companies move from dashboards to decisions in minutes.