​about the session:

​the main idea: you'll draft a publishable article for a trade publication in your industry. trade outlets are where practitioners earn credibility with the people who make decisions in their category. you'll leave with a draft and a pitch ready to refine.

​the purpose: this is byline bootcamp — session one of three. april is about publishing, not planning. every session this month produces a submission-ready article.

​for members only. to submit a question you'd like us to address during media lab, please send it to [email protected]

​what to expect:

​format: we host virtually on zoom.

​who it's for: media lab members ready to move from positioning to publishing.

​about media lab:

​media lab is a roundtable that teaches executives and founders to become the definitive voice in their category through strategic media placement. members get weekly strategic sessions, direct access to working journalists, frameworks for pitching and placement, campaign teardowns, and a community of executives building category authority in outlets like Axios, Forbes, Fast Company, Newsweek and Rolling Stone.

​for nonmembers: like what you see? learn more about membership at laureldevelops.com/medialab

​ready to join? get access now at luma.com/medialab