Write Compelling Event Descriptions
Your event description should do more than list the details—it should compel people to show up.
In this copywriting-forward session, we’ll share techniques to write descriptions that inspire curiosity, answer their biggest questions, and increase registrations.
When you do it wrong, your description will be vague and uninspiring. Or, you'll simply set the wrong expectations and attract the wrong people. It's fine to list topics, but make sure you are also speaking to the real needs of your audience.
When you do this right, you'll be able to grow an engaged audience around your work – replacing gimmicky "lead magnets" with events that bring people together and provide value.
What you'll learn
My goal is to give you a framework and writing prompts template you can use for your next event description. Here are the 3 core things we’ll share.
Writing for relevance – make every event feel like the right time to join, even mid-series.
Answering hidden objections – handle the unspoken doubts about value, cost, or purpose.
Matching descriptions to event types – adapt your language for workshops, webinars, panels, and community gatherings.
Of course, there are general copywriting techniques as well. But we're trying to keep this simple and actionable for everyone.
Why we host free workshops
Our production calendar is booked! And all the cool stuff we're building for clients is a perfect chance to teach something. This gives us a chance to practice, level up our skills, and also uphold our own values around bringing people together.
These weekly workshops are free for clients and subscribers of our newsletter Super Connectors. You'll see some of the regulars along with special guests and others dropping in to see what we're building. We're facilitators, leaders, founders, organizers, and course creators.
FAQs
Will this event be recorded? Yes, register anyway and you'll get the recording plus the event description checklist you can use for every future event.
Why are 1/5 of your events free? Because we love doing it and because we need practice. We're trying to be the best we can be. Liz and I have a lot of work going on behind the scenes, and we want it to have even more value so we started this weekly workshop series.
Where can I watch the recording? All registrants will receive access to the recording via email within 24 hours after the event.
How can I prepare? Come with an upcoming event in mind that you'd like to create a description for. Or just come with your curiosity to get inspired about hosting events.
What if I'm a beginner, will this be applicable? Absolutely! This workshop is designed for all experience levels, from beginners to seasoned event hosts. Shifting into hosting live programs that bring people together is a path toward resilience these days.