WHAT IS IMMERSIVE ART? with Ana Brzezińska, Immersive Curator
This Month's Futurespaces in sponsored by: PIXERA by AV Stumpfl
About the Session
The debate over what qualifies as immersive art continues from academia, galleries, independent creative circles, to commercial entertainment spaces. Yet, despite the unavoidable expiry date of each hype cycle, “immersive” remains the go-to adjective for organizations fighting for instant audience engagement.
Drawing on her extensive experience spanning independent and commercial projects across North America, Europe and Australia, Ana Brzezinska—current Creative Director at Moment Factory, former Tribeca Festival Immersive Curator, and recurring collaborator with institutions such as the Barbican Centre and the Creative Europe MEDIA programme—offers her unique perspective on this phenomenon.
In this talk, she will explore why the concept of immersion continues to captivate artists and audiences alike, even in a world where nearly everything is branded as immersive, and how to navigate the balance between innovation, storytelling, and engagement without losing common sense.
Join us Thursday, January 16 for this Futurespaces session followed by a live Q&A.
Memo Akten and Katie Hofstadter, Superradiance: Embodied Simulation (2024)
About our Speaker
Ana is a curator, strategist, and producer specializing in digital and interactive media, with a focus on immersive technologies. In 2025, she was recognized by Blooloop as one of the Top 50 Museum Influencers. She currently serves as Creative Director, EMEA at Moment Factory and also collaborates with the Barbican Centre, where she introduced and led the Shift Salon—a private summit for global art and culture leaders focused on innovation through digital and immersive programming.
Learn more about Ana and her work on her website.
About Our Sponsor: PIXERA by AV Stumpfl
PIXERA by AV Stumpfl is a powerful real time media server platform for immersive installations, live events, and themed environments. Developed by Austrian manufacturer AV Stumpfl, Pixera unifies playback, compositing, and show control in a single ecosystem. Its timeline based workflow supports precise synchronization across projection mapping, LED walls, and multi display systems, delivering a scalable and reliable solution for professional audiovisual productions worldwide.
About Futurespaces
Founded and led by Josh Goldblum (Bluecadet) Futurespaces offers live webinars and in-person tours that provide valuable insights into the creative process of creating contemporary experiences.