What Actually Converts in Fintech: The 10% Playbook
Your product evolved. Has your website?
It’s a transformative time for finance companies. AI is creating massive opportunities, but conversion rates are stuck while your product moves forward. Messaging doesn’t match your evolving ICP; your value prop isn’t translating to traffic.
We’ve analyzed 27,000 A/B tests to find what actually drives conversions in finance. Only 10% of A/B tests win — and we’ve surfaced exactly what those winners do differently. This playbook is built on thousands of real experiments across fintech and finance, not generic marketing stats.
Jason Gong and Casey Hill (Do What Works) break down the playbook backed by real data from Sage, Mercury, Gusto, Chime, Brex, Rippling, Ramp, Navan, Wise, Plaid, Stripe, and dozens more.
🔍 What we'll cover in this workshop
Live Teardowns — We'll dissect real finance websites (Sage, Mercury, Gusto, Wise) and show exactly what’s working and what’s killing conversions
Multi-Product Positioning Deep Dive — How top fintechs test messaging and visual presentation when they have multiple products
A/B Testing Fundamentals — The pre-test checks that separate winners from wasted efforts
Segmentation Strategy — Role-based landing pages that convert: what’s working for fintech marketers whether you are targeting CFOs or startup founders
Product Section Optimization — How to present information to maximize clicks and conversions
Open Q&A — Bring your pages, bring your questions, get real-time feedback
🎯 Who this is for
Directors, VPs, and growth operators at finance companies who own pipeline:
Heads of digital who need sites that convert
Growth PMs building high-intent experiences
Lifecycle and web teams responsible for revenue-driving pages
Operators who care about CTR, conversions, and results — not vanity metrics
💡 What you leave with
Actionable optimizations you can implement immediately:
Specific fixes for your finance website — Apply them next week and improve CTR/conversions
What to fix first plan — Prioritized roadmap for your highest-intent pages with clear measurement frameworks
Winning patterns from 27,000 tests — The data-backed plays that move the needle
🎁 AI-Led Growth Community Members unlock
Same day access to the full workshop recording
…and more member-only tools only available in the Community.
This isn’t theory. It’s tactical. Built for operators who want cutting-edge, high-converting websites. We’ll send the replay and resources to everyone who registers — even if you can’t attend live.