Fin x Clay: The new GTM and Marketing era
Join Varun Anand (COO and Co-Founder of Clay) for one of the final stops of his European tour, as he sits down with Paul Adams (leading Marketing and CPO at Intercom) for a discussion on all things GTM and Marketing.
From viral marketing plays to unconventional hiring techniques, you’ll be joining Varun for what past attendees have called “the most unhinged fireside chat I’ve ever seen”.
The two leaders will explore the emergence of critical functions, such as GTM Engineering and hybrid marketing roles, as well as how marketing is helping B2B brands cut through a noisy AI landscape.
If you’re a founder, marketer, or GTM operator and want to get insights on where the industry is headed and why the traditional ways of marketing, hiring, and scaling might not be working, then this is for you.
Or, if you just want to hear Varun’s unorthodox hiring methods, like how he called a candidate’s mother before hiring her, then this is also for you.
Speakers:
Varun Anand, Co-founder and COO, Clay.
Paul Adams, leading Marketing and CPO at Intercom, building Fin.
Agenda:
5:30 pm — Doors open, snacks & networking
6:00pm — Fireside panel
6.30pm — Q&A
6.45pm — Networking & happy hour
Location:
The Auditorium, 8th floor, WeWork, 10 York Rd, London SE1 7ND.
Who should attend:
Forward-thinking Marketing and GTM leaders, practitioners, and founders building AI-first companies.