Fin x Clay: Emerging Marketing Roles in the AI Era

​Marketing and GTM are irreversibly transforming in the AI era. 

​Teams are getting more done with less. Hybrid roles are emerging across leadership and ICs that blur traditional functions. Generalists with both strong brand instincts and technical GTM skills are in high demand. Those who adapt are transforming their careers, and the teams that hire them are thriving.

​Join leaders from Intercom (building Fin) and Clay to explore emerging leadership and IC roles—including the Full-Stack Marketer and the GTM Engineer—and how they’re helping to convert brand impact into pipeline growth. 

​You'll discover:

• ​How AI is blurring the lines between brand, growth and sales.

• ​The traits and attributes that matter most for AI-first careers.

• ​Emerging roles that are redefining marketing.

• ​How to build teams that connect creativity to performance.

• ​How to hire for (and get hired for) these new roles.

​Speakers:

• ​Paul Adams, leading Marketing and CPO at Intercom, building Fin.

• ​Varun Anand, Co-founder and COO, Clay.

​Agenda:

• ​5:30 pm — Doors open, snacks & networking

• ​6:00pm — Fireside panel

• ​6.30pm — Q&A

• ​6.45pm — Networking & happy hour

​Location:

​The Auditorium, 8th floor, WeWork, 10 York Rd, London SE1 7ND.

​Who should attend:

​Forward-thinking Marketing and GTM leaders, practitioners, and founders building AI-first companies.