

GTM in cybersecurity: growth and marketing motions that work.
GTM in cybersecurity, San Francisco:
Yoooo, GTM folks!!
You're signing up for an evening for people doing go-to-market in cybersecurity or cyber-adjacent tech, selling to CTOs, CIOs and CISOs. come share what works and learn from each other.
What we'll cover:
1/ How the cyber ecosystem in the Bay is structured, and what that means for us, selling into it.
2/ Structures for growth and GTM motions that have worked: podcast marketing, competitor analysis, and out-of-the-box growth ideas.
Who am I?
I've been a Product marketing and Brand Marketing specialist in Zoho, ManageEngine, in a SIEM product and have been in the cyber+ GTM space for 3.5 years.
The Bay area is buzzing with a whole lot of cyber solutions, rather decentralised and it's time for us folks to talk to each other, brainstorm, and learn!
Just curious? Come anyway!! We've got some refreshments, snacks, and great people to converse with.