​MTUK+SXSW London will serve as the official hub for music tech activity during SXSW London, a two-day programme of events at the House of Music and Entertainment (H.O.M.E), Shoreditch. The events are expected to draw together music tech founders, investors, policymakers, and international industry leaders. Day 1 is focused on innovation and investment. Day 2, co-hosted with Music Tech Europe, is dedicated to international collaboration and cross-border opportunity.

​Tuesday, 2 June - Innovation & Investment Day

​AGENDA:

​10:00-11:00 Networking Breakfast

​Buffet style breakfast and hot drinks.

​11:00-11:30 Music’s Value Gap

​The opening session of MTUK's Innovation & Investment Day brings together Scott Cohen and Cliff Fluet for a fireside chat to examine a question that sits at the heart of the modern music economy: who actually captures the value that music creates? From the rise of catalogue as an asset class to the wealth gap between platform owners and the creators who built that value, this conversation sets the scene for a day of debate about where the music technology sector goes next.

​Speakers:

​Scott Cohen, Co-founder, The Orchard & Jukebox

​Cliff Fluet, Chair, MTUK; Partner, Lewis Silkin

​11:30-12:30 Sound Investments 2026: Music Tech Report Launch

​MTUK launches Sound Investments, its flagship annual report on investment into the UK music tech sector, produced with KPMG UK. Now in its second year, Sound Investments 2026 will continue to act as the definitive industry reference for investors, policymakers, and senior stakeholders seeking to understand the scale, dynamics, and challenges facing one of the UK’s most innovative growth sectors. After a presentation of the data from Helena Kosinski, a panel of investors and investment experts will debate the findings.

​Speakers:

​Helena Kosinski, Advisory Board Chair, MTUK (Presenter)

​Rufy Ghazi, Head of Music Research, Audience Strategies (Moderator)

​Hannah Williamson, General Partner, Edge VC (Panelist)

​Emma Fadlon, Investment Projects Lead, Innovate UK Bus Connect (Panelist)

​Paul Hourican, Head of Creative Industries, Namier Capital Partners (Panelist)

​12:30-13:30 Networking lunch

​13:30-14:30 Fanbase Forward: How Technology is Transforming Music's Most Valuable Asset

​Music fandom has always been the engine of the industry - but the tools available to harness it have changed beyond recognition. From AI-powered audience segmentation and real-time consumption data to short-form video, this panel examines what the new fandom economy looks like, and who is building the infrastructure to power it.

​A new generation of companies is building products at the intersection of fan data, monetisation, and engagement - tools that help artists understand their audiences, deepen relationships, and create sustainable revenue beyond streaming.

​The conversation will also explore how consumption patterns are shifting. Younger audiences are engaging with music from well before their time, drawn in through cultural moments, e.g. a TV soundtrack, a viral clip, a game placement, and converted into active fans of legacy artists and catalogues.

​Speakers:

​Claire Mas, Strategic Advisor, CriticalMas (Moderator)

​Will Beardmore, Director of Fan Data Strategy, Universal Music UK (Panelist)

​Dot Levine, SVP Global Communications, Vevo London (Panelist)

​James Morrison, Co-founder & CEO, Planet Fans (Panelist)

​Lauren Kreisler, Director of Brand & Digital, Official Charts (Panelist)

​14:30-16:00 Feedback - The Music Tech Pitch Competition

​Join us for the most exciting pitch competition in town! Hosted by Gareth Deakin, Feedback will see music tech founders pitch their tech to leading music industry people in a fun high-energy competition. Feedback’s panel of experts each have £100,000 of virtual investment budgets to allocate across the contestants - no actual money changes hands. It all depends on how well they pitch. ​Who will win the most investment? Join us to find out...

​Gareth Deakin, MTUK Board Member (Host)

​Hari Ashurst-Venn, Senior Director of Digital and New Tech, Sony Music (Judge)

​Andrea Rosen, Portfolio Manager, Best Nights VC (Judge)

​Amman Ahmed, Founder, MusicforPets (Judge)

​Anthony Achille, Emerging Tech & Innovation Programs Lead, Abbey Road (Judge)

​Pitch companies:

​Katie Debrah, Tech Founder and Creative Director, Halo and Echo (Competitor)

​Gayathri Sudhakaran, CEO & Founder, Melsonic (Competitor)

​Arthen Sirola-Hashemi, Co-founder, Hundun Labs (Competitor)

​Aaron Oxenham, Managing Director, POCA audio (Competitor)

​16:00 - 17:30 Welcome Reception

​A drinks reception to welcome people to MTUK+SXSW London.