Human in the Frame: AI-Generated Video, Human-Led Content, and Why the Difference Matters
AI video is everywhere, and it's producing some of the most average content the industry has ever seen.
In this session, Caroline McCarten, founder & CEO of yourfilm and one of the architects of AI-native video production at enterprise scale, cuts through the noise to discuss where AI video actually is, where it's going, and what it means for brands that want to stay distinctive.
ABOUT OUR SPEAKER
Caroline McCarten is the founder and CEO of yourfilm, the platform that runs video production for enterprise brands, making life easier for marketers.
With a background in the film industry running Hollywood premieres, broadcasting live events for Queen, Pink Floyd and FIFA across 3 continents, pioneering a now $1B+ subsector of the industry she didn’t come to AI from tech, she came from production, which is why yourfilm’s approach is different.
An AI-native platform, built on decades at the sharp end of the industry, yourfilm combines creative expertise, advanced AI and film industry calibre technical infrastructure to scale high quality video for organisations.
With a career spanning Asia, UK and now Australia, she’s also a mum of 2, an ex-professional skier and a total space nerd.
Why You Should Attend
New Tech Showcases: Get the first look at groundbreaking technologies that are transforming the marketing landscape.
Expert Insights: Learn from industry leaders who are redefining best practices in AI marketing.
Networking: Virtually meet other marketing professionals, share experiences, and expand your professional network.
Interactive Q&A: Have your pressing questions answered by experts in real-time.
Resource Sharing: Gain access to templates, playbooks, and exclusive content to navigate the complex world of AI marketing.
Who Should Attend
AI Marketing Professionals
Digital Strategists
Data Scientists in Marketing
Product Managers
Marketing Executives
Entrepreneurs in Tech and Marketing
Join us every week to stay ahead of the curve, learn from the best in the industry, and build meaningful connections in the AI marketing community.
RSVP now to secure your spot in the next AI Insiders session!
Past AIMG APAC speakers:
David Berkowitz, Fractional CMO, AI Marketing Strategist - Founder of AIMG
Guneet Singh, Marketer at Google, Microsoft and Samsung: NotebookLM Masterclass
Gareth Rydon, Co-founder of Fri-yay: Generative AI tools you need for your business
Siok Siok Tan, Award-winning filmmaker, innovator and bestselling author or "AI for Humanity" discussing Discover Human-AI Symbiotic Intelligence (HASI)
Treasury Wine Estates - How Treasury Wine Estates is Transforming the Wine Industry with GenAI
Sidi Lemine - Founder of Jade Kite - Upgrading AI moderated qualitative research with AI Emotional Recognition
AI Growth Academy - Kathrine & Steven Toms
She Is AI - Amanda Jeffs - Founder and CEO
AI Her Way - Dr Nici Sweaney