5 pieces of advice to successfully raise investment
Enjoy dinner drinks and a chance to meet:
Kirsty Macdonald, Principal at JamJar Investments, a consumer‑focused venture fund founded by the founders of innocent drinks. Join Kirsty for an insider evening blending consumer brand strategy, fundraising best practices, and real-world insights into scaling challenger brands across Europe. Expect actionable takeaways and authentic connection.
What they invest in:
JamJar backs early‑stage (Seed to Series A) consumer‑focused challenger brands across Europe, with investment sizes typically ranging from ~£0.5 million to £5 million. The fund emphasises standout founding teams and consumer‑obsessed products.
Their investment portfolio includes:
JamJar’s portfolio features high-profile consumer brands such as Deliveroo, Tails, Runna, Propercorn, Graze, Wild Cosmetics, Tony’s Chocolonely, and Skin+Me—ventures that span food, wellness, beauty, sustainability and consumer tech.
This dinner is perfect for:
Startup founders, CEOs and management‑level leaders at early‑stage ventures. If you’re passionate about growing your company and learning from the best in the industry, you will find this evening invaluable.
Not quite in one of those roles? Reach out to see if there’s a fit!
If you’re a service provider, there’s one place available at each dinner – please choose the correct ticket.
The dinner conversation will be:
Kirsty’s deep experience across consumer categories—from food and wellness to beauty and sustainability—makes her the perfect guide for founders honing their brand and raising capital.
Pitch deck essentials for capturing investor attention.
How to make your first investor meeting a success.
Strategic tips for raising your round.
Insight into JamJar’s investment timing and decision‑making process. • What makes consumer brands stand out and win.
Key questions founders should ask investors in advance.
You’ll leave with both practical fundraising strategies and the chance to network with other founders over dinner and conversation.
Who is Kirsty Macdonald?
Kirsty Macdonald is a Principal at JamJar Investments, where she has shaped and backed consumer‑led brands since 2015. Formerly at Unilever working in marketing and customer analytics, she brings strong consumer expertise to the VC world. At JamJar she has backed brands like Runna, Wild Cosmetics, Skin+Me, Suri and TonysChocolonely and currently heads up the investment team.
What’s included?
• A private dining experience with a knowledgeable speaker hosted by TableCrowd’s experienced hosts
• 2‑course dinner with wine or soft drinks
• A highly curated and relevant crowd