Co-creation Lab with Collective Matter: From Consumers to Citizens— Designing Sustainability Adoption + VIP Happy Hour post-Lab
Most sustainability efforts stall not because people do not care, but because the options we ask them to adopt still feel like a trade-off: more expensive, less convenient, or designed without them in mind.
This workshop offers a practical shift. Drawing on Conscious Marketing principles and behavioural science, it moves from the question "how do we persuade more people?" to "how do we design something people actually want to be part of? How do we communicate about it?"
You will work as both a professional and a citizen, using a simple redesign tool to explore a shared challenge and see how it could apply in your own context.
Who Should Join
Purpose-led brands, nonprofits, ecosystem partners (investors, VCs, accelerators), and organisations working on sustainability, behaviour change, or community engagement. No prior knowledge of marketing or behavioural science required.
What you will leave with
A reframe of why awareness-led approaches often fall short, and what a citizen-centred alternative looks like
A simple redesign tool you can bring back to your team
Created by Collective Matter
Co-Facilitators:
• Anne‑Marie Brouillette, Founder, Collective Matter – Brand & Creative Strategy Consulting
• Matt Di Paola, SVP, Marketing & Innovation, BIMM
• Sonia Molina, ESG & Sustainability Director, Casacom
A little bonus: Attending this session by Collective Matter gives you access at a discount to the Happy Hour hosted by Orchestra Marketing, through approved registration with us. It will feature a panel discussion, networking, and refreshments.
🎟 Limited spots, approval‑based registration.
Because places are limited and we want a diverse mix of sectors and perspectives, our team reviews each application before confirming it.
Once registered, you’ll get a confirmation request 48 hours before the event and can secure your seat with one click or release the spot for someone on the waitlist.
📍Location near the TOCW hub, 15 minutes walk from Social Innovation Center
This venue requires one set of stairs and is sadly not fully accessible. If you have any accessibility concerns, please write to us directly, we'll do our best to accommodate you.
About the Host: Collective Matter specializes in Conscious Marketing, building brands and offering consulting services to help purpose-driven organizations and institutions create solid brand foundations, while developing internal capabilities and collaboration through co-creation principles.
We believe design and creativity must create positive impact beyond aesthetics. By blending creativity with sustainability, we help purpose-driven organizations thrive, and start conversations for those thinking about changing.
Whether revitalizing your brand, fostering internal co-creation, developing internal capabilities through consulting, launching campaigns, or shifting to responsible entrepreneurship, our flexible model, as independent consultants ourselves, adapts to your needs, maximizes every investment, and connects you to our consulting ecosystem when needed.
Conscious Marketing principles developed by Collective Matter. Based on the research of Dr. Victoria Hurth (Cambridge Institute for Sustainability Leadership); behavioural science research from the OECD and Rare BE.Center; and findings from Harvard Business Review on how customers adopt sustainable products
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