​So you’re sustainable, now what?

​Your brand may be taking great steps to mitigate your environmental impact, but how does your customer confirm that in order to validate their purchase?

This happy hour we’re going to discuss how you build an effective content program that helps your customers and prospects feel comfortable that you are not a 'greenwasher'.

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Topics will include:

• ​How to communicate your sustainability initiatives and results in an honest and open way that is easily understood by your aspirational consumer

• ​How to leverage dual-benefit communications to engage new consumers

• ​How to structure content that validates your brands’ initiative while making it searchable/queryable

​Agenda:

​6:00pm | Doors Open - Grab a drink & Snack

​6:30pm | Communicating Sustainability In The Age of Cynicism Talk

​7:15pm | Mix, mingle & keep the conversation going

​As a bonus: Join Collective Matter just before Happy Hour at their Co-creation Lab. This workshop offers a practical shift, drawing on Conscious Marketing principles and behavioural science. It moves the question "How do we persuade more people?" to "How do we design something people actually want to be a part of? and How do we communicate it?"

​Light refreshments will be provided.

​​I understand when I attend an event I enter an area where photography, audio, and video recording may occur. By entering the event premises, I consent to such recording media and its release, publication, exhibition or reproduction.