✨Entrepreneurship Series 1: How to Build & Launch a Brand ✨
Join us for an inspiring, interactive session with Sunita Shastri, a dynamic serial entrepreneur, investor, and community leader whose career spans over 20 years of experience across business and nonprofit sectors. As the founder of PIYA Beauty , she shares her journey of launching a purpose-driven skincare brand inspired by Ayurveda, and we get to learn firsthand what it takes to bring a Consumer Packaged Goods (CPG) brand from idea to reality—developing products, creating packaging, navigating retail, and scaling with purpose. Through her work as the founder and CEO of vPurpose, Sunita leverages technology to empower purpose-driven organizations and startups, helping them create real, lasting impact.
She’s also a mentor, board member, and advisor to multiple nonprofits and small businesses, including organizations focused on food and hygiene insecurity, women’s empowerment, and community upliftment.
About Sunita:
🚀 Founder & CEO of PIYA Beauty, vPurpose-helping nonprofits and startups scale with advanced digital solutions
🥗 Co-Founder, EatHappy - combating food insecurity by rescuing surplus food and delivering it to those in need
💎 Former President & CEO, Sunita’s Designs-creator of handmade jewelry brands carried by boutiques across the Pacific Northwest
🤝 Business Development Partner, Growth Natives-connecting CPG and tech firms for growth
🌍 Board member and advisor for nonprofits like Hopelink, The Sophia Way, Essentials First, and Vahati Association
Who It’s For
🚀 Aspiring entrepreneurs
🌍 Current or future CPG founders
💡 Anyone curious about brand-building with purpose
🌱 Anyone passionate about blending tradition, innovation, and social impact
What to expect?
🚀 How PIYA Beauty went from concept to launch
🛤️ Lessons on product development, branding, and compliance
💡 Strategies for entering retail and building consumer trust
🌱 Insights on balancing purpose, profit, and impact
Whether you’re just starting, looking to grow your business, or dreaming of making a difference, Sunita’s journey will leave you motivated and ready to take action. Don’t miss this chance to learn, connect, and be inspired!
About Vahati Association
Vahati Association is a 501c3 non profit dedicated to empowering South Asian Immigrant Women to thrive in the US.
We are a rapidly growing community of 500+ women across the US
We are currently running In-Person chapters in Seattle, the SF Bay Area and expanding soon to Atlanta, Texas and more US states.
Vahati has hosted 25+ virtual and In-Person events in 6 months, designed to empower South Asian immigrant women’s experiences in the US. Our events focus on -
Personal well-being: Emotional Resilience & Mental Health, Women's Health & Fertility
Professional growth: Career growth, Entrepreneurship
Practical knowledge: Financial planning, Navigating the Legal system, healthcare, education and more in the US
On March 8th, we hosted our inaugural flagship event, Women's Day Conference, for 300+ women in person across Seattle, the Bay Area and broadcast across the US
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Learn more about Vahati - Link
Subscribe to Event Calendar - Link
Subscribe to the Whatsapp Chatroom - Link
Support Vahati's mission - Link