Getting Out of the Sales Slump: a Go-To-Market Tea Party for Climatists
So you’ve started your climate business, and you’ve got some interest, maybe even a few sales, but the momentum seems to have stopped. What do you do? A business that provides customer value and helps to save the planet feels like it should be a no-brainer!
You could just sell harder, make more calls, and send more emails, but to get to that next level of growth an order of magnitude higher, you need good strategic marketing. In an interactive roundtable discussion over tea and cake (I hate boring PowerPoint presentations), I will walk you through how to strategically think through creating a marketing campaign. You will learn:
- How to get away from the generic “oh this is good for exposure” thinking and get into defining a hyper-specific, targeted marketing campaign
- How to select your key messaging pillars that should permeate every single post and piece of marketing
- How to step into your customer’s shoes and see how they perceive your brand through the Buyer’s Journey
Bring your favorite note-taking medium (no AI allowed) and get ready for a gorgeous little yap session. Honestly, it’s going to feel more like group therapy.
See you soon. Lots of Love, Drey
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