Stop Wasting Research: AI Ideas for Activating Insights

​Join Book Group host Lija Hogan and our guest Jake Burghardt, author of "Stop Wasting Research: Maximize the Product impact of Your Organization's Customer Insights." Lija and Jake will discuss the book and take a deeper dive into how to use AI in research knowledge management.

​Jake is a consultant, author, and speaker at IntegratingResearch.com. His mission is to shift expectations in the tech industry so that most every important product roadmap, prioritization, and design decision is grounded in research about people and real-world systems. Jake helps organizations drive product value, outcomes, and quality by:

• ​Extracting more impact from existing research assets

• ​Achieving a useful mix of new research in collaborative communities of practice

• ​Integrating insights into crucial product decisions

​Jake has 20+ years of experience in product research, vision, planning, design, and experimentation. Previously, he owned insight activation initiatives in Amazon’s Retail and Alexa divisions. Before working within research communities, Jake consulted on products in a range of domains, including “new space” engineering, power plant operation, cockpit avionics, genetics instrumentation, creative production, and financial trading.