AI Game Marketing Live Masterclass

​Launching a game on Steam in 2026 is increasingly competitive with 96% of games failing to achieve significant revenue.

​Like the most successful products in the world right now, game studios need to leverage AI to scale marketing, retention, and conversion before release to differentiate and increase the probability of their game’s success.

​This LIVE masterclass (co-hosted by Immutable and Animoca Brands) is designed for game studios actively preparing a launch in 2026 onwards. Robbie Ferguson, Co-founder & President of Immutable, will break down:

• ​The exact AI prompts, workflows, and retention models used by the top 4% of grossing Steam games.

• ​How to accelerate proven successful lifecycle AI marketing

• ​How to scale creative testing in game marketing with AI

​You’ll also hear directly from a major game studio who will star in a guest appearance on this masterclass, sharing their real-world lessons and insights as they prepare to launch on Steam.

​This session is strictly for studios with an upcoming game releasing on Steam.

​This Masterclass is LIVE only. No recordings. There will be a FREE GIFT for all attendees.