

Coaching & Coffee #onthePORCH | Build-a-Business Challenge
This isn’t your usual roundtable. On October 2, we’re mixing things up.
Instead of simply rotating between coaches, you’ll be split into teams and given a business problem to solve. Each team will move coach to coach – from sales to marketing to brand to product – getting expert input along the way.
By the end, you’ll pitch your team’s solution back to the room.
It’s hands-on. It’s collaborative. It’s a chance to test your thinking against real-world expertise while connecting with fellow founders, builders, and dreamers.
And yes, there will still be plenty of pizza and coffee to keep you fuelled.
PORCH Plus Members get FREE access to all PORCH events. For the price of a lunch a month, you get 50+ virtual sessions a year with incredible speakers, 15+ in person events, an active community filled with people to meet and help you, and more! PORCH Digital Members get a discount.
If you are an international entrepreneur and want to join the PORCH community, you can learn more about the membership and apply here.
Coaches and Topics:
Pete Crouse | Franchise Consultant Partner @ FranNet
Pete is an authority on franchise entrepreneurship and navigating through the decision-making process of career transition from corporate employment to self-employment. Pete was an executive in the Consumer Packaged Goods Industry for 25 years in both Canada and the US working for Fortune 500 companies PepsiCo Food and Beverages and the Quaker Oats Company. In 2010, Pete became the Canadian franchisor for Pop-A-Lock, North America’s only nationwide locksmith and security hardware franchise model. He leverages his vast franchise experience as a franchise consultant partner with FranNet.
Chris Stefanyk | Head of Revenue & Operations @ Disco
Chris has a strong track record of leading results driven teams and driving change in local and international environments. He has worked for, supported and advised high growth start-ups, maturing organizations and fortune 500 companies. He is passionate about eduction, digital learning, creator economy, innovation and scaling & monetizing disruptive technology.
Currently leading all things revenue, partnerships and rev ops at Disco. Previously was the Head of Global Brand Partnerships where he helped scale revenue over 8+ years leading up to their $600M USD acquisition by Naver Corp.
Naz Noorani | Founder & Strategic Guide @ SOS
Naz Noorani is a community builder, strategist, and founder dedicated to helping ambitious people grow with clarity and purpose. She leads SOS, a clarity-first movement for professionals, mentors, and founders, and created Calm Se Kaam, a mindful coworking community with more than 4,500 members worldwide. Currently serving as Director of Community & Partnerships at Canada Startup Association, Naz supports national and global startup ecosystems while championing sustainable, people-first growth.
With over a decade of experience spanning Deloitte, grassroots movements, and scaling founder-led communities, Naz blends strategic clarity, brand positioning, and operational design to turn bold ideas into actionable, lasting impact. She works with founders, coaches, creatives, and emerging leaders to move beyond noise and hustle, building communities and companies that are deeply aligned and built to endure.
Rory Mackenzie | Founder & CEO @ Sales Crusader
Rory Mackenzie is the founder of Sales Crusader, where he helps businesses turn LinkedIn into a true revenue engine. With deep expertise in the North American market, Rory specializes in driving business growth through strategic automation, engaging content, and targeted advertising on LinkedIn. He partners with companies of all sizes to scale relationship-building capacity, generate quality leads, and innovate quickly without lengthy development cycles. Rory has worked with entrepreneurs, SMBs, and mid-market enterprises to unlock LinkedIn’s full potential, combining cutting-edge sales engagement strategies with a focus on building meaningful business relationships at scale.
Nikolas Tremblay | Senior Account Manager @ Desjardins
Please email [email protected] with any questions or to get involved/support :)