From Talent to Traction: Why Founders Today Need More Than a Great Product
A brilliant product is no longer enough to secure funding — today’s founders must master visibility, storytelling, and strategic traction. This session explores why investor expectations have shifted and what founders must do to stand out in an increasingly noisy market.
Why visibility and personal branding now influence fundraising success.
How founders can show traction early without large budgets.
What investors look for beyond product quality — clarity, momentum, and market narrative.
Host: Petter Made, Partner at EWOR, Co-Founder of SumUp
Petter Made is an entrepreneur and angel investor with 25+ years of experience in fintech building platforms, products and teams. He co-founded SumUp which is a fintech empowering 5M+ SMBs in 37 countries with POS solutions and payments acceptance. He is today a full time Partner at EWOR, the accelerator built by founders for founders, giving the brightest minds an unfair advantage in building companies that matter on a global scale.