

Craftmatters 2025
Where digital craftsmanship takes the spotlight. A conference for builders, by builders.
The first-ever public event hosted by Pixelmatters, bringing together design, engineering, and product experts to share unfiltered insights on collaboration, tooling, and AI.
We’re gathering the makers who obsess over every pixel, every pull‑request, and every product decision. Expect a full day of hands‑on masterclasses, candid roundtables, and real “show & tell” moments that reveal how world‑class teams ship faster, collaborate better, and harness AI without the hype.
Whether you’re a designer, engineer, product lead, or founder you’ll leave with actionable tactics, fresh connections, and a renewed love for the craft.
📅 Agenda:
🪄 10:00 – 11:00 AM | Masterclass — From Zero to One: How AI Dramatically Accelerates Product Innovation
• João Camarate — Founder @ Invertly, Angel Investor
• Moderator: André Oliveira
☕ 11:00 – 11:30 AM | Coffee Break (included with your ticket) — Refuel & connect
🎤 11:30 AM – 1:00 PM | Roundtable — Cracking the Collaboration Code: High‑Performance Product, Design & Engineering Teams
• Fábio Martins — Director of Engineering @ Infraspeak
• Marília Moita — Senior Director of Design & Research
@ Malwarebytes
• Henrique Cruz — Head of Growth & AI @ Rows
• Moderator: Bruno Teixeira
🍽️ 1:00 – 2:30 PM | Lunch at the venue (included with your ticket) — Good food, better convos
🪄 3:00 – 4:00 PM | Masterclass — Inside Amplemarket Duo: Building a Pioneering AI‑Driven Product
• João Pena — AI & Product @ Amplemarket
• Moderator: Bruno Teixeira
🎤 4:00 – 5:00 PM | Roundtable — The Secret Sauce: Defining the DNA of a World‑Class Product
• Emanuel Sá — Co-Founder & Chief Design Officer @ Sketch
• Carlos Vilhena — CTO @ IDlayr
• Nuno Job — Co‑Founder @ YLD & Decipad
• Moderator: André Oliveira
🥂 5:00 – 6:00 PM | Drinks & Happy Hour (included with your ticket) — Celebrate, network, unwind
💡 What you’ll walk away with
Playbooks, not platitudes. Real frameworks you can put to work Monday morning.
AI without the buzzwords. Concrete ways to speed up discovery, delivery, and iteration.
Collaboration that clicks. Proven tactics to align design, product, and engineering.
A tribe of builders. Meet peers who care as much about craft and quality as you do.
🚀 About Pixelmatters
Pixelmatters is a digital product studio. We create top-quality digital products that empower businesses to achieve their full potential.
We’re committed to being a company where different personalities and backgrounds unite for the love for the craft and work together towards building great products and relationships.
Since 2013. From Portugal 🇵🇹 to the world.