How to turn a product demo into a story that converts
Most product demo videos follow the same formula: open the tool, walk through the features, hope the viewer sticks around.
The teams whose demos actually drive pipeline know the difference between a feature tour and a story.
In this session, marketing strategist Jodi Innerfield breaks down how to write, create, and deliver product demo videos that convert.
We'll cover the framework live, and show the full workflow in Descript, from blank script to finished video.
You'll learn how to:
Structure a demo around your customer's problem, not your feature list
Write scripts that hold attention from the first frame
Use Descript to move from script to finished video, fast
Build a repeatable workflow your whole team can run without a production queue
Product marketers, content creators, and anyone who's ever stared at a blank script doc: you'll leave with a framework you can use immediately.
Live demo included. Q&A at the end.