AI Incubator for Solopreneurs | Session 3: The Sales Funnel, Built with AI
Build the path from stranger to booked meeting to closed deal — and know what each step costs you.
Most funnel workshops stop at lead capture. This one keeps going: qualification, booking, follow-up, and the numbers. That's why it runs five hours and starts at noon — it's the densest session of the four, and we'd rather give it the extra hour than rush the part everyone skips.
What you'll do
Map it — walk the funnel with Claude, stage by stage, against your actual business.
Attract and capture — a lead magnet aimed at one urgent problem, plus the landing page and opt-in that capture it.
Qualify — the questions that matter (budget, timeline, need, who decides), and lead scoring to sort hot from cold without reading every one yourself.
Book — scheduling wired up so qualified leads book on the spot, with the confirmations and reminders that cut no-shows.
Follow up — nurture and follow-up sequences drafted with Claude, including paths for no-shows and reschedules, and a CRM set to draft a personalised follow-up after each meeting.
Measure — cost per lead, cost per booked meeting, customer acquisition cost, and conversion between stages. Then use Claude to read the dashboard and point at where money is leaking.
What you'll realistically leave with
A funnel wired end to end in a first working version — capture, qualify, book, follow up — plus the dashboard that tells you what each stage costs.
Five hours gets the machine standing up and running with test data. Tuning the copy, warming up email deliverability, and getting real traffic through it are your next few weeks, not this afternoon. What you won't be doing is staring at a blank page.
Tools
Claude for copy, scoring logic, and reading performance. HubSpot's free CRM for capture, pipeline, and reporting. Calendly or Cal.com for scheduling. Systeme.io if you'd rather have pages, email, and funnels in one place.
Also considered: ClickFunnels for templates, GoHighLevel for agencies, ActiveCampaign for deeper email automation.
Bring a laptop. You'll set up accounts as we go — these tools are chosen because they have usable free tiers, but check their current plans if budget is tight.
Who's teaching
Dean Grover, founder of Chanl AI. Two decades building software products, including at Cisco and Paramount, on systems that shipped to more than 100 million homes. He builds AI products full-time now, and teaches with the tools he ships with.
Format
Five hours, starting at noon: a 90-minute hands-on workshop, then a working session where you build in the room with us rather than watch a demo. Capped at 15, so there's room to get unstuck — if you're stuck, say so.
Who it's for
Founders, solopreneurs, and small teams. No coding experience needed. Useful whether or not you did the earlier sessions — each one stands alone.
Pricing
This session on its own is $49.
The $149 all-sessions pass covers all four workshops, plus the four working sessions (Aug 21, Sep 4, Sep 18) and the Oct 2 concluding presentations. Bought one at a time the four workshops come to $172, so the pass is cheaper and the working sessions come with it.
Fabrik members: Session 1 is free, and later sessions are half price — book through Fabrik rather than here.
Tickets are non-refundable.
The full series
Sessions stand alone. Take one, or take all four.
Session 1 — Idea to a Live App
Fri Aug 14 · https://luma.com/rqvy5pz0
Session 2 — The Marketing Engine
Fri Aug 28 · https://luma.com/f4eio2x1
Session 3 — The Sales Funnel
Fri Sep 11 · you're here
Session 4 — Operations
Fri Sep 25 · https://luma.com/wj6joy1x
Past sessions
Build AI Customer Agents that remember and resolve issues
Jul 10 · https://luma.com/1c5cv66o
Voice Agents Workshop, No Coding Skills
Jun 16 · https://luma.com/dl1zaw1q
Startup Pitch Night: Like It's 2019
May 22 · https://luma.com/4lo0nveb
Everything we run: https://luma.com/chanl
Getting here
20 Jay Street, Floor 2, Brooklyn (Dumbo). F to York St, A/C to High St. Parking in Dumbo is difficult — take the train if you can.