AI Incubator for Solopreneurs | Session 2: The Marketing Engine
Leave with a month of social content drafted and scheduled — and the system that keeps it going after you walk out.
The goal isn't a pile of AI-generated posts; you can already get those in ten minutes. It's an engine: your voice captured once and reused, publishing on a schedule, with one inbox and a feedback loop telling you what's actually working.
What you'll do
Set the strategy — your positioning, your audience, and the two or three channels genuinely worth your time.
Capture your voice — build your brand voice as a reusable Claude skill (a saved set of instructions Claude applies every time), so what you publish doesn't sound like everyone else's AI.
Create the month — generate the posts, repurpose one idea across formats and platforms, draft the visuals, tighten every hook and call to action.
Schedule it — load the month into Metricool across your platforms.
Engage and measure — run DMs and comments from one inbox, then feed results back to Claude to find what deserves more.
What you'll realistically leave with
A month of posts drafted and queued, your brand voice saved as something reusable, and your scheduling and analytics connected.
"A month scheduled" means drafted and queued, not polished to publication standard on every single post — expect to review and edit as they go out. Maintaining it afterwards takes a couple of hours a week, not the twenty minutes some tools advertise. The win is that you're editing a queue instead of staring at a blank page every Monday.
Tools
Claude for voice and copy, AirOps for producing at volume, Metricool for scheduling and analytics, Canva for visuals.
Also considered: Buffer if you want cheap scheduling, Later for Instagram-first brands, Hootsuite for bigger teams.
Bring a laptop. You'll set up accounts as we go — these tools are chosen because they have usable free tiers, but check their current plans if budget is tight.
Who's teaching
Dean Grover, founder of Chanl AI. Two decades building software products, including at Cisco and Paramount, on systems that shipped to more than 100 million homes. He builds AI products full-time now, and teaches with the tools he ships with.
Format
The full afternoon: a 90-minute hands-on workshop, then a 2.5-hour working session where you build in the room with us rather than watch a demo. Capped at 20, so there's room to get unstuck — if you're stuck, say so.
Who it's for
Founders, solopreneurs, and small teams. No coding experience needed. Each session stands alone — you don't need Session 1.
Pricing
This session on its own is $49.
The $149 all-sessions pass covers all four workshops, plus the four working sessions (Aug 21, Sep 4, Sep 18) and the Oct 2 concluding presentations. Bought one at a time the four workshops come to $172, so the pass is cheaper and the working sessions come with it.
Fabrik members: Session 1 is free, and later sessions are half price — book through Fabrik rather than here.
Tickets are non-refundable.
The full series
Sessions stand alone. Take one, or take all four.
Session 1 — Idea to a Live App
Fri Aug 14 · https://luma.com/rqvy5pz0
Session 2 — The Marketing Engine
Fri Aug 28 · you're here
Session 3 — The Sales Funnel
Fri Sep 11 · https://luma.com/d71ag31g
Session 4 — Operations
Fri Sep 25 · https://luma.com/wj6joy1x
Past sessions
Build AI Customer Agents that remember and resolve issues
Jul 10 · https://luma.com/1c5cv66o
Voice Agents Workshop, No Coding Skills
Jun 16 · https://luma.com/dl1zaw1q
Startup Pitch Night: Like It's 2019
May 22 · https://luma.com/4lo0nveb
Everything we run: https://luma.com/chanl
Getting here
20 Jay Street, Floor 2, Brooklyn (Dumbo). F to York St, A/C to High St. Parking in Dumbo is difficult — take the train if you can.