How to Think Like an Investor Before You Start Raising Capital

​𝗪𝗵𝗮𝘁 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗹𝗸𝗲𝗱 𝗶𝗻𝘁𝗼 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗸𝗻𝗼𝘄𝗶𝗻𝗴 𝗵𝗼𝘄 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 𝘁𝗵𝗶𝗻𝗸?

​Most founders spend weeks polishing their deck.

​But decks don’t win funding.

​Understanding investor thinking does.

​As part of Utah Tech Week, this Midday Connect session flips the script and shows fundraising from the investor side so you can walk into conversations clearer and more confident.

​𝗬𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼:

​✅ Tell your story in a way investors instantly get

​✅ Focus on what investors actually pay attention to

​✅ Choose investors who are truly aligned with your business

​If you’re raising capital now or planning to soon, this session can change how you approach every investor conversation going forward.

​📅 𝗗𝗮𝘁𝗲: Tue, Feb 3, 2025

​⏲ 𝗧𝗶𝗺𝗲: 11 am MT

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​𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝘀𝗽𝗲𝗮𝗸𝗲𝗿:

​Shruti Shah is a General Partner at Symphonic Capital, a pre-seed venture firm investing in AI-enabled solutions across health, wealth, and climate. A former founder and operator, she brings a clear, practical perspective to fundraising and founder decision making.

​How to attend

​📍 In person: Kiln SLC at The Gateway
💻 Virtual: Zoom