

Understanding the Indian Business Culture & Market
🚀 Kickstart your India journey with our dynamic workshop on Understanding the Indian Business Culture & Market 🇮🇳 — tailor-made for startups and global companies ready to unlock growth and thrive in one of the world’s most exciting markets.
✨ What you’ll learn:
🔹 Key differences between German and Indian business culture
🔹 How decisions are made in Indian corporates
🔹 The importance of relationships & trust-building in India
🔹 Market dynamics and customer behavior
🎤 Speaker: Ebin Ephrem Elavathingal
Director Merstra foundation, India
Coordinator technology and innovation, Mälardalen Industrial Technology Center, Sweden
With his deep experience in cross-border business and market entry strategies, Ebin will provide practical insights to help participants decode India’s business culture, understand customer expectations, and build meaningful partnerships for long-term success.