Nailing Product-Market Fit: A Free Workshop Series: SESSION 4: Product/Market Discovery Deep Dive
Session 4: Product Discovery Deep-Dive
Master the art and science of building the right thing.
Product discovery is where great products are born - it's the systematic process of understanding what your market truly needs before you commit resources to building it. We'll explore research methodologies, customer interview techniques, and validation frameworks that reveal genuine insights. Companies with strong discovery programs see nearly 2x ROI. You'll gain practical skills for conducting meaningful customer conversations, interpreting feedback accurately, and translating insights into confident product decisions.
ProductTheory.io workshop series at Kiln:
There’s one challenge all founders have in common, especially in 2025. It’s achieving product market fit.
This free workshop series at Kiln is based on ProductTheory’s celebrated Product-Market Fit Canvas: a framework for ensuring smart, data-driven product development and market strategy. Open to both Kiln members and the broader entrepreneurial community.
Open to both Kiln members and the broader entrepreneurial community. Non-members get a free day pass to Kiln with their participation.
Why This Series Matters: Dr. Ali Maaxa brings 20 years of experience from Big Tech innovation teams to zero-to-one product launches. Her frameworks have supported successful launches for AWS, Recreation.gov, and numerous startups navigating the path from concept to revenue. These sessions offer practical, field-tested approaches to the challenges every founder faces.
Open to both Kiln members and the broader entrepreneurial community. Your success strengthens the entire ecosystem.
Session 1: Building & Testing your MVP (Minimum Viable Product) https://luma.com/r71wcfez 9/24/25, 11:00 a.m., Kiln
Session 2: : Understanding Your Ideal Customer Profile https://luma.com/7zmulrns 10/1/25, Noon, Kiln
Session 3: Go-to-Market Strategy: New Approaches for the 2025 Landscape https://lu.ma/xstcod52 10/8/25, 11:00 a.m., Kiln:
Session 4: Product-Market Discovery: A Deep-Dive for Learning, Testing & Earning with Customers & Users https://luma.com/dx4xeeji 10/20/25, 1-3 p.m., Kiln