How I Amplitude: Scalable Analytics - The road to data driven growth with Loop Earplugs

​Loop’s exponential growth created exciting challenges; A simple and stylish product resonated with millions of customers, which pushed the company to evolve its analytics capabilities at record pace. With the right data foundation, Loop started moving even quicker, experimented with confidence, and supported every team with insights they could trust.

In this session Dimitri Dries, Analytics Developer at Loop Earplugs, explains how Loop embraced this by updating both the toolstack and the culture. The company shifted from a basic early setup to a scalable pipeline that connects tracking, server-side enrichment, Amplitude, warehousing, and BI tools in one coherent flow designed for clarity and action. The goal was not more dashboards. The goal was clean behavioral data, transparent schemas, and a self-service environment where teams can find answers without friction.

A major success factor was the cultural shift. The Analytics and Insights team introduced clear documentation, engaging training, weekly office hours, and a shared commitment to learning. As a result, Loop now enjoys high adoption inside Amplitude and a growing stream of data-driven experiments and hypotheses that support smarter decisions across the company.

During the session, you will see how this framework works in practice.

If you want to understand how a fast-growing consumer brand turned analytics into a strategic advantage, how a flexible architecture empowers every team, and how to cultivate a data-driven mindset that actually lasts, this talk will offer a clear and practical blueprint you can apply in your own organization.

​Who should join?

• ​Amplitude admins

• ​Digital analysts

• ​Marketers

• ​Product Managers