Exec Briefing: Leading GTM Transformation with AI, with Kyle Poyar
AI-native companies have rewritten the GTM playbook. They've built growth engines structured around AI from day 1 — rethinking how they price, sell, hire, and measure success. For established enterprise leaders, the question isn't just whether to transform. It's how to move fast enough to stay relevant.
The decisions that separate leaders from laggards aren't just technology decisions. They're leadership decisions — about org design, positioning bets, monetisation models, and the willingness to abandon what worked before.
Join us for an exclusive afternoon with senior leaders navigating the shift firsthand. The conversation will draw on Fin's own transformation story as a lived example — the org changes we made, the GTM bets we placed, and what we'd do differently — alongside an outside-in view from one of the sharpest minds on AI-era growth strategy, Kyle Poyar.
Kyle Poyar is the author of Growth Unhinged and one of the most respected voices on SaaS go-to-market strategy and AI-era business models. Kyle has studied how hundreds of companies are navigating the shift to AI-native operating models and will share what's actually working, where established enterprises are getting stuck, and what the leaders pulling ahead have in common.
What you'll learn:
How AI-native companies structure their teams, operating models, and GTM motions differently — and what enterprise leaders can borrow
The pricing and monetisation shifts that come with moving to an AI-first product and why legacy models don't hold
Why the traditional GTM playbook is a liability, and what to replace it with
The leadership and organisational decisions — not just the technology decisions — that determine who moves ahead and who gets left behind
Intercom's own transformation story: the bets we made, the structures we changed, and what we learned by doing
Speakers:
Brian Donohue, VP Product, Fin
Trevor Hadley, VP Enteprise GTM, Fin.
Kyle Poyar, Author, Growth Unhinged.
Agenda:
1:30 pm — Doors open, check-in, and pre-event networking
2:00 pm — Session kicks off
2:50 pm — Leading GTM Transformation: What Enterprise Leaders Can Learn from AI-Native Companies
3:10 pm — Open conversation and Q&A
4:00 pm — Cocktail hour
5:00 pm — Close
Who should attend: Senior leaders who are actively navigating AI transformation at their organisations and want honest, peer-level conversation about the leadership and commercial decisions that will define the next chapter of growth.