Building Brands Across Channels: From E-commerce to Retail Shelves
This week, Sunstone Stage Connects brings together leaders across content commerce, retail, and offline distribution to explore how modern brands scale from e-commerce to physical shelves.
From TikTok Shop’s conversion engine, to Insta360’s global brand building, to Placement’s offline sampling infrastructure, this session breaks down how brands move from online traction → offline presence → omnichannel growth.
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🧠 Key Discussion Topics
We’ll focus on three core questions:
How do brands scale rapidly through TikTok and digital channels?
How can offline channels (sampling, retail) create real consumer touchpoints?
What do retail buyers actually look for when selecting brands?
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👤 Featured Speakers
Gene Cao｜Director, Insta360
Global brand building and content-driven growth
Alexander Hejazi｜CEO & Co-founder, Placement
Enabling offline sampling and customer acquisition through smart locker networks
Claire Zhong｜Creator Manager, TikTok Shop
Driving sales and brand growth through content commerce
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🚀 Startup Demo
Placement
Enabling offline sampling and user acquisition through high-traffic smart locker networks
Insta360
Showcasing how product + content strategy drives global brand building across channels
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🚀 Why Attend
Learn how DTC brands scale from 0 → 1 → omnichannel
Understand the full funnel across TikTok + Retail + Sampling
Connect directly with platforms, buyers, and operators
About Sunstone
Sunstone Stage Connects is a weekly gathering that brings together founders, investors, and the community to spark ideas, share insights, and build meaningful connections.
Join us on Fridays as we connect you with our vibrant community of founders, investors, and innovators!
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Disclaimer: This communication, the event, the presenters and all topics discussed herein and at the events discussed in this communication are for educational purposes only. No investment is being solicited and no investment advice is provided herein or will be provided at those events. For our registered investment adviser Sunstone Advisors, LLC, please visit www.sunstoneadvisor.com.
Questions? Email [email protected].