App Growth Summit Africa

​That 85% drop-off rate isn't going to fix itself, and neither are your 2026 targets.

Last year, we all sat in a room and agreed that Product and Marketing teams should probably start talking more. In 2026, we are moving past the "getting to know you" phase and into the "how do we actually win" phase.

The South African app scene moves quickly, yet that 85% drop-off rate in the first month remains a stubborn reality. The old tricks aren't quite cutting it anymore. This year, Welcome Tomorrow and YOUKNOW are getting back together to focus on the practical mechanics of keeping users around for the long haul.

Our goal is simple: to provide you with a 2026 toolkit that you can take straight back to your team. We are looking at the real-world ways to turn a first download into a long-term habit, from acquisition through to genuine retention.

It is the same warm environment you remember, just with a fresh set of challenges to solve together. Space is limited, so please do jump in and RSVP to secure your spot.

We look forward to catching up with you there.