App Growth Summit Africa
That 85% drop-off rate isn't going to fix itself, and neither are your 2026 targets.
Last year, we all sat in a room and agreed that Product and Marketing teams should probably start talking more. In 2026, we are moving past the "getting to know you" phase and into the "how do we actually win" phase.
The South African app scene moves quickly, yet that 85% drop-off rate in the first month remains a stubborn reality. The old tricks aren’t quite cutting it anymore. This year, Welcome Tomorrow and YOUKNOW are getting back together, alongside our partners OneSignal, AppsFlyer, Amplitude, and MMA, to focus on the practical mechanics of keeping users around for the long haul.
Our goal is simple: to provide you with a 2026 toolkit that you can take straight back to your team. We’ll be looking at the real-world ways to turn a first download into a long-term habit, from acquisition through to genuine retention.
It’s the same warm environment you remember, just with a fresh set of challenges to solve together, and some brilliant partners helping us do it.
Space is limited, so please do jump in and RSVP to secure your spot.
Agenda for the day:
Mastering the Growth Funnel: Assessing your tech stack maturity and integrating the right tools for every step of the user journey.
Product 🤝 Marketing: A fireside chat on breaking down silos and aligning cross-functional teams for better collaboration.
Beyond Vanity Metrics: Stop guessing and start proving- how to find your app's true "activation moment" to drive real revenue and retention.
The "Attention Credit Score": Tactical strategies to beat AI notification filters and turn brief interruptions into durable engagement.
Intention > Attention: Navigating the Gen AI shift to ensure your brand isn't just searchable, but preferable in a world moving from "links" to "answers."
SA's Growth Leaders Panel: Real-world execution and sustainable app growth strategies from top local brands.
Networking, Drinks & Snacks
Wrap up the day by connecting with fellow attendees, speakers, and partners over drinks and light bites.
We look forward to catching up with you there!