Future of Media, News... and Misinformation
Session Overview
Future of Media, News... and Misinformation
Media and news are facing simultaneous crises: collapsing business models, eroding trust, AI-generated content flooding distribution channels, and misinformation spreading faster than corrections.
Traditional media companies struggle to monetize digital audiences. Advertising revenue shifted to platforms that control distribution. Subscription models work for a few premium outlets but can't sustain most journalism. New formats—short-form video, podcasts, creator-led media—are emerging, but commercial viability remains unclear for many.
News faces additional challenges. Trust in institutions is declining. AI makes it easier to create convincing misinformation at scale. Audiences increasingly get news from social platforms optimized for engagement, not accuracy.
Two connected panels examine what's breaking and what's emerging. First, the future of media—formats, business models, and how creators and companies adapt. Second, news and misinformation—how journalism survives, how trust can be rebuilt, and how societies handle information environments where truth is contested .
The Media Transformation: Creators, AI, and New Business Models
Traditional media business models are broken. Advertising moved to platforms. Subscriptions work for some, but most haven't found sustainable paths.
New formats are emerging. Short-form video. Podcasts. Creator-led media. AI-generated content at scale. But format innovation doesn't solve the business model problem.
What models actually work? Creator economy platforms. Niche subscription communities. Hybrid revenue streams. Platform partnerships. Direct audience relationships.
How does AI change content creation and distribution? What happens when synthetic media becomes indistinguishable from human content? Where do traditional media companies fit when creators build audiences directly?
Media executives, creators, platform leaders, investors, and analysts discuss what's commercially viable, what's overhyped, and where opportunities exist.
Information, Truth, and Misinformation: Navigating the New Information Ecosystem
Information now comes from everywhere—traditional news, social platforms, creators, AI-generated content. Trust is fragmented. Misinformation spreads faster than corrections. AI slop—low-quality synthetic content—floods search results and social feeds.
How do people determine what's true when sources are contested and institutional credibility is questioned? What's the relationship between platforms, publishers, and creators in shaping information flow?
How do you detect and counter misinformation at scale? What works for verification, fact-checking, and media literacy? Where does AI help versus make the problem worse?
How do societies handle information environments where truth is negotiable and attention is the currency? What's the role of regulation, technology, and education?
Journalists, platform leaders, fact-checkers, AI researchers, social media analysts, and policymakers discuss what's breaking, what's working, and how information ecosystems evolve.
Host / Speakers
Lexi Mills — CEO Shift6 Studios
Francesca Gargaglia — CEO social.plus
Mark Kollar — Partner Prosek Partners
Future of X
Industries in Transition
Industries are changing faster than incumbents can adapt. This program examines four sectors in transition—education and work, media and news, boards and leadership, entertainment and gaming—looking one year out and three years out.
The audience is deliberately mixed: investors looking for opportunities, startups building new models, scaleups proving what works, service providers enabling change, think tanks researching what comes next, and policymakers trying to keep pace.
The goal isn't just understanding what's changing. It's finding solutions that fit, identifying investable opportunities, and connecting people who can actually move things forward. Each session covers what's deployable now, what's emerging, and where the gaps are between what exists and what's needed.
Come to learn. Come to explore. Come to connect with people building what's next.