From Averages to Precision: How Leading Companies Use Hotel Data to Advance Travel Sustainability

​Many corporate travel programmes still rely on generic hotel emission averages when making procurement and sustainability decisions. While convenient, these averages often hide both risk and opportunity - leading to missed savings, distorted reporting, and slower progress against sustainability targets.

​In this joint SQUAKE × Alō Index webinar, we’ll explore how leading companies are moving beyond industry averages and using precise, property-level hotel data to make better travel decisions.

​We’ll unpack why traditional benchmarks fall short, how precision data changes the way travel programmes are evaluated, and what high-performing organisations do differently when balancing emissions, cost, and programme quality. Using real benchmark insights from hotel data across markets, we’ll show how companies can identify where value is being lost - and where smarter decisions can unlock measurable impact.

​The session concludes with a preview of the Hotel Benchmark Report: property-level comparisons and value-per-dollar insights that help teams validate whether their hotel.