Generative AI in Advertising Hackathon
The perfect warm-up weekend before Advertising Week NY 2025
Hosted by TwelveLabs in partnership with NEA
Sponsors: ElevenLabs, AWS, Swayable
Join us for an exclusive weekend hackathon designed for the Advertising Week community. As over 1,200 speakers and thousands of marketing leaders converge on Manhattan for four days of innovation at THE PENN DISTRICT, we're kicking off the week with hands-on AI development that addresses the real challenges facing today's advertising industry.
This hackathon brings together the technical talent and marketing expertise needed to build the next generation of advertising solutions – perfect for brands, agencies, and AdTech companies looking to stay ahead of the AI revolution.
Apply below to join!
The Challenge: Enterprise-Ready AI Solutions
With 28 content tracks and 500+ sessions at Advertising Week, the industry's priorities are clear: AI transformation, creator economy integration, and measurable ROI. Build solutions that enterprise marketing leaders can actually implement:
📊 The Content Intelligence Engine targets the massive workflow inefficiency problem – transforming the creative production process into something manageable while providing insights that actually help creative teams make better decisions.
🛡️ The Context Guardian goes after the brand safety challenge by building systems that understand nuance and cultural context, not just keyword filtering. This addresses the misclassification problem that makes inventory "unsellable."
🚀 The Moment Matcher tackles contextual advertising with true video understanding, moving beyond the primitive keyword-based targeting that's leaving money on the table for publishers.
🎯 The Creative Intelligence Lab focuses on attribution and analytics, helping marketers finally understand what creative elements actually drive results.
Built for Enterprise Implementation
You'll have access to enterprise-grade AI capabilities from our host and sponsors:
Video Understanding APIs: Analyze creative content, brand safety, and audience engagement at scale
Multimodal AI Models: Process text, image, audio, and video simultaneously for comprehensive insights
Fast Processing: Build systems that can handle enterprise-level data volumes and response times
Integration-Ready: Develop solutions that can plug into existing marketing tech stacks
These aren't just demos – they're production-ready tools that marketing leaders can envision deploying across their organizations.
Perfect for Advertising Week Attendees
Brand Marketing Leaders: Bring your strategic challenges and see them solved with cutting-edge AI
Agency Executives: Discover new service offerings and competitive advantages for your clients
AdTech Professionals: Build the next generation of programmatic and measurement solutions
Marketing Technologists: Apply AI to solve the complex challenges facing modern marketing organizations
Event Details
When: October 4-5, 2025 (Weekend before Advertising Week NY)
Where: Betaworks
Duration: 24 hours of intensive building and networking
Cost: Free for qualified applicants (meals included)
What's Included
Access to premium AI APIs and development platforms
Mentorship from marketing and advertising technology leaders
Networking with enterprise decision-makers
Prizes & Recognition
Prizes: Up to $2,500 for the top 3 winning teams!
Judges: We have a well-respected list of industry veterans:
Alex Sherman (CEO @ Bluefish AI)
Michael Santana (Lead Solutions Architect, Advertising & Marketing Technology @ AWS)
Anshuk Gandhi (VP of Product @ Swayable)
Ari Paparo (Founder @ Marketecture Media)
Jonathan Meyers (CTO & Co-Founder @ Agentio)
Michael Bishop (CTO & Co-Founder @ OpenAds)
Why This Weekend Matters
As thousands of marketing leaders gather for Advertising Week NY, the conversation will center on AI's role in the future of advertising. The tools you build this weekend could become the solutions those leaders implement in their organizations.
The advertising industry is ready for Generative AI transformation. The question is: will you build the technology that defines it?
Registration: Ongoing until October 3rd, 2025!
Contact: [email protected]
Updates: Follow @twelve_labs
Space limited to 100 participants for optimal mentorship and networking