​The perfect warm-up weekend before Advertising Week NY 2025

​Hosted by TwelveLabs in partnership with NEA

​Sponsors: ElevenLabs, [Additional sponsors TBD]

​Join us for an exclusive weekend hackathon designed for the Advertising Week community. As over 1,200 speakers and thousands of marketing leaders converge on Manhattan for four days of innovation at THE PENN DISTRICT, we're kicking off the week with hands-on AI development that addresses the real challenges facing today's advertising industry.

​This hackathon brings together the technical talent and marketing expertise needed to build the next generation of advertising solutions – perfect for brands, agencies, and AdTech companies looking to stay ahead of the AI revolution.

​Apply below to join!

​The Challenge: Enterprise-Ready AI Solutions

​With 28 content tracks and 500+ sessions at Advertising Week, the industry's priorities are clear: AI transformation, creator economy integration, and measurable ROI. Build solutions that enterprise marketing leaders can actually implement:

​🎯 CMO-Ready Creative Intelligence Develop AI systems that help marketing leaders optimize creative performance across campaigns, understand audience sentiment, and predict content effectiveness before launch.

​🛡️ Enterprise Brand Safety at Scale Create sophisticated content analysis platforms that go beyond keyword filtering to understand visual context, cultural nuance, and brand alignment across millions of pieces of content.

​📊 Advanced Attribution & Measurement Design AI-powered analytics platforms that provide CMOs with the cross-channel insights they need to prove marketing ROI and optimize media spend.

​🚀 AdTech Innovation Create next-generation programmatic tools that leverage multimodal AI to improve targeting, bidding, and creative optimization in real-time.

​Built for Enterprise Implementation

​You'll have access to enterprise-grade AI capabilities from our host and sponsors:

• ​Video Understanding APIs: Analyze creative content, brand safety, and audience engagement at scale

• ​Multimodal AI Models: Process text, image, audio, and video simultaneously for comprehensive insights

• ​Fast Processing: Build systems that can handle enterprise-level data volumes and response times

• ​Integration-Ready: Develop solutions that can plug into existing marketing tech stacks

​These aren't just demos – they're production-ready tools that marketing leaders can envision deploying across their organizations.

​Perfect for Advertising Week Attendees

• ​Brand Marketing Leaders: Bring your strategic challenges and see them solved with cutting-edge AI

• ​Agency Executives: Discover new service offerings and competitive advantages for your clients

• ​AdTech Professionals: Build the next generation of programmatic and measurement solutions

• ​Marketing Technologists: Apply AI to solve the complex challenges facing modern marketing organizations

​Event Details

• ​When: October 4-5, 2025 (Weekend before Advertising Week NY)

• ​Where: Betaworks

• ​Duration: 48 hours of intensive building and networking

• ​Cost: Free for qualified applicants (meals included)

​What's Included

• ​Access to premium AI APIs and development platforms

• ​Mentorship from marketing and advertising technology leaders

• ​Networking with enterprise decision-makers

​Prizes & Recognition

​Prizes: To Be Announced Soon!

​Judges: To Be Announced Soon!

​Why This Weekend Matters

​As thousands of marketing leaders gather for Advertising Week NY, the conversation will center on AI's role in the future of advertising. The tools you build this weekend could become the solutions those leaders implement in their organizations.

​The advertising industry is ready for Generative AI transformation. The question is: will you build the technology that defines it?

​Registration: [Opens August 15, 2025]
Contact: [email protected]
Updates: Follow [@twelve_labs]

​Space limited to 100 participants for optimal mentorship and networking