Distinct by design: how AI KAT built a brand that stands out

​In an increasingly saturated AI market, standing out is no accident - it’s by design.

​Join us for a behind-the-scenes conversation with the team at AI KAT, the trailblazing brand making waves with its bold identity and strategic positioning. This session will explore how intentional brand building - from naming and design to tone of voice and storytelling - helped AI KAT carve out a distinct place in a crowded space.

​Whether you're launching a startup, repositioning your business, or curious how brand plays into funding and traction, this webinar will offer practical insights and inspiration.

​What we’ll cover:

• ​The story behind AI KAT’s standout brand

• ​How design and messaging were used to build trust and memorability

• ​Why early-stage branding is more than just a logo

• ​Lessons on how to differentiate your brand

​This is the perfect session for startup founders, early-stage marketers, brand strategists, and anyone building something that deserves to be noticed.

​​Our hosts🎤

​​​Anthony Rose
Co-founder & CEO, SeedLegals

​​​Known as “The man behind BBC iPlayer”, Anthony Rose is a seasoned entrepreneur and the driving force behind SeedLegals, the platform powering a third of all early-stage SEIS/EIS funding rounds in the UK.

​​​With a background in internet video, P2P tech, and social platforms — plus a patent portfolio spanning content discovery and interactive TV — Anthony brings a rare mix of technical depth and commercial know-how to the startup world.

​Katrien Grobler
CEO & Founder AI KAT, Global AI Brand Leader

​Originally from South Africa, Katrien has built a global marketing career spanning two decades, from leading strategy shifts at corporates like Vodafone and Unilever to founding AI KAT, a creative brand and content agent powered by AI.

​After struggling to find AI tools that could deliver authentic brand voice at startup speed, they blended deep brand expertise with cutting-edge tech to create a solution that brings scalable, human-centred storytelling to life.

​A Lupus survivor and endurance athlete, their journey is rooted in resilience, innovation, and a passion for helping brands stand out with impact.

​​Katrien is also one of The Pitch 2026 mentors, supporting the finalists on their journey and preparing them for the stage. If you'd like to apply to The Pitch, click here!

​About SeedLegals

​​​We're the UK’s go-to platform for startup legals, funding, share options, SEIS/EIS and more.

​​​Whether you're just starting out or gearing up for your next raise, SeedLegals is built to help founders move faster and smarter. Our tools make it simple to create and sign essential legal docs, close funding rounds, and reward your team – without burning time or cash on admin.

​​​We’re trusted by 60,000+ startups and investors and power 1 in 6 early-stage funding rounds in the UK. If you're raising, hiring or just figuring out what’s next, we’re here to help you do it right.

​About AI KAT

​The best brand stories. Built at the speed of culture. 

​World-class brand leaders and AI innovators, automating storytelling for the speed of culture.