Unpromptable (why Real Value in the Age of AI Is Still Human)
In a world where any idea, image, or text can be generated in seconds, what actually differentiates great founders, product leaders, and creators?
Unpromptable explores the human layer that cannot be automated:
taste, judgment, creativity, courage, and intuition.
This session dives into where AI ends — and human value truly begins.
About the Talk
Based on dozens of AI-first projects developed at OPEN, this keynote introduces six guiding principles for managing creativity in an era of infinite machine-generated output.
We’ll explore:
Why genius doesn’t live in the machine — it lives in the human guiding it
How AI acts as a mirror, reflecting exactly what we feed it: values, references, experience, and intent
Why modern professional value lies in selection, curation, judgment, and storytelling
How to use AI not as a shortcut, but as a creative partner
Why your humanity is not a limitation — it is your ultimate competitive advantage
This webinar is designed for startup founders, product leaders, marketers, and creative professionals working with AI — or preparing to.
Speakers
Saar Friedman
Co-Founder & Chief Creative Officer, OPEN
Saar Friedman is a graphic designer, co-founder, and CCO of OPEN.
Over the past 20 years, he has led branding and design initiatives for global companies and organizations, including Elementor, Bank Hapoalim, the Israel Philharmonic Orchestra, Pentera, Frisbee, and others.
Saar developed the Improv Design methodology, combining creative thinking with improvisation tools. He has spoken at leading international conferences such as TYPO Berlin, Volcano Summit, Brief Madrid, and more, and has received numerous international awards for his work.
Evyatar Yizhak
Generative AI Lead, OPEN | Lecturer at Reichman University
Evyatar is the Generative AI Lead at OPEN, a lecturer at Reichman University, and a content creator.
He specializes in the intersection of creativity, AI, and practical implementation — helping teams apply generative tools thoughtfully across branding, product, and creative processes.
About OPEN
OPEN is a full-service branding agency combining strategy, design, creative talent, and AI-driven thinking to build inspiring brands for market-leading companies and breakthrough startups.
Founded in Tel Aviv, OPEN operates at the cultural crossroads of the US, Europe, and Asia.
The team uses AI not as a shortcut, but as a creative partner — to uncover deeper insights, explore uncharted possibilities, and sharpen human intuition.
OPEN employs approximately 50 people working globally from its Tel Aviv headquarters.
About Bereisheet Tech
Bereisheet Tech is the Israeli-American high-tech community, operating as part of the Bereisheet nonprofit.
The community brings together founders, executives, investors, and professionals to share knowledge, build meaningful connections, and engage in conversations shaping the future of technology and innovation.