Up Talk: AI Marketing Tactics From Hyper-Growth Startups
Thursday 28th May: 12pm-1pm
This session is OPEN TO ALL!
ABOUT THE EVENT
Every marketer right now is being told to use AI, but not how to use it well. Most are either ignoring it, or getting generic output and wondering why it sounds nothing like them.
This session is different. James is bringing slides, screen sharing, and real-life workflow demos - then giving away agent skills everyone can take home and apply immediately after the talk.
What you'll leave with:
The AI tools that are actually worth your time (and what to avoid wasting time on)
How to build an agentic marketing assistant that understands your data and sounds like you or your brand, not a robot
How to make better Marketing assets at a faster pace without sacrificing quality or cutting corners
ABOUT THE SPEAKER
James McAulay is the founder of the Agent Accelerator, a 4-week hands-on training programme for non-tech people that gets them properly fluent with Claude and other AI agents.
He spent 2025 inside one of the fastest-growing AI startups in the world, launching multiple products and AI models across every marketing channel in a category that barely existed. Before that he was Founder-CEO of Encore for 10 years, a live music booking marketplace that processed 10,000 bookings a year. Efficient growth marketing wasn't a nice-to-have there, it was survival.
He knows what it takes to build marketing that actually works, and he knows how to make AI do more of the heavy lifting without it showing.