AI-Powered Research & Competitive Intelligence: Know Your Market Better Than Your Competitors Know Theirs

​If you’re making strategic decisions without systematic market research because “who has time for that”… AI makes it fast.

​This session shows you how to build a lightweight intelligence system that keeps you informed without living in spreadsheets or going down endless tabs rabbit holes.

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​The Challenge

​🎯 Stop guessing based on vibes and scattered links

​🎯 Keep up with competitors without stalking their websites weekly

​🎯 Turn customer feedback into clear patterns you can act on

​🎯 Track market shifts early, before they hit you in the face

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​What We’ll Cover

​⚡ Automated competitor monitoring and analysis

​How to set up simple tracking that flags changes and pulls the signal out of the noise

​⚡ Customer research and feedback synthesis

​How to summarise interviews, reviews, support tickets, and call notes into recurring themes and priorities

​⚡ Market trend identification and tracking

​How to spot emerging narratives, new entrants, and shifting customer expectations

​⚡ Build an intelligence system that updates itself

​A repeatable workflow so your research stays current without you restarting every month

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​Live Outcome

​You’ll leave with a competitive analysis framework, a set of research prompts you can reuse, and a simple system for ongoing market monitoring that keeps updating over time.