AI Insiders with Ian Buck & Yotam Dor: Building an AI-Native Agency: What We Learned by Actually Doing It
Welcome to AI Insiders, the exclusive weekly virtual series hosted by the AI Marketers Guild. Designed to connect, inspire, and elevate professionals in the AI marketing landscape, our sessions feature thought-provoking discussions, unparalleled networking opportunities, and insights from guest speakers at the forefront of technology and marketing.
This week's speakers:
Yotam Dor, Co-Founder at BaD Mktg
Ian Buck, Co-Founder at BaD Mktg
What happens when you build an agency in the age of AI instead of trying to retrofit AI into an existing one?
After years inside large holding companies, BaD Mktg founders Ian Buck and Yotam Dor set out to build a different kind of agency: senior-led, lean and designed around how they believed clients actually wanted to work. For the past three years, they’ve proven that model can work with real-world clients and real-world demands, while continuing to evolve it as AI has changed what’s possible.
Along the way, AI became much more than a productivity tool. It started changing how they thought about the agency itself, how work gets done, what needs a human, where knowledge lives and how a small team can operate at a very different scale.
In this session, Ian and Yotam will share the real story of building BaD: what they tried, what worked, what didn't, and what surprised them. They'll also share how they built and use Goodie, their AI Chief of Staff, and the lessons they've learned from embedding AI into the day-to-day operations of the business.
This isn't a theoretical discussion about what AI might do to agencies. It's a case study in what happens when you actually build one around it.
Why You Should Attend:
New Tech Showcases: Get the first look at groundbreaking technologies that are transforming the marketing landscape.
Expert Insights: Learn from industry leaders who are redefining best practices in AI marketing.
Networking: Virtually meet other marketing professionals, share experiences, and expand your professional network.
Interactive Q&A: Have your pressing questions answered by experts in real-time.
Resource Sharing: Gain access to templates, playbooks, and exclusive content to navigate the complex world of AI marketing.
Who Should Attend
AI Marketing Professionals
Digital Strategists
Data Scientists in Marketing
Product Managers
Marketing Executives
Entrepreneurs in Tech and Marketing
Join us every week to stay ahead of the curve, learn from the best in the industry, and build meaningful connections in the AI marketing community.
RSVP now to secure your spot in the next AI Insiders session!
The speaker series has featured a highly diverse roster of AI thought leaders from across the industry, representing major global organizations and influential firms. The lineup includes executives from some of the world's most recognized companies and agencies, such as Jeff Sundheim, AI Business Strategist & Creative Solutions Lead at Google; Donnovan Andrews, Global Consulting Principal for AI at Ogilvy Consulting; and Alicia Yaffe, SVP of Creative Marketing at Warner Music Group Global Catalog. They are joined by other prominent leaders from key industry players, including Caroline Giegerich, VP of AI at the Interactive Advertising Bureau (IAB); Clive Henry, Director of Strategic Partnerships at Adobe; Kate Martin, Social Content and Engagement Strategist at Razorfish; and Marc Maleh, Global CTO at Huge. The program is further enriched by high-caliber chief officers and founders like Michelle Vincent of Mofilm, Melinda Han Williams of Dstillery, Vanessa Camones of Helm, and Dr. Cecilia Dones of 3 Standard Deviations. Rounding out the expertise are respected voices such as author and former Publicis Groupe Chief Strategist Rishad Tobaccowala and Judy Shapiro of Topic Intelligence, with sessions covering a wide array of topics, including building AI agents, demystifying tools, AI ethics, and GTM workflows.