AI Insiders with Idil Cakim, Tracy Adams, & Keith Smith on
Welcome to AI Insiders, the exclusive weekly virtual series hosted by the AI Marketers Guild. Designed to connect, inspire, and elevate professionals in the AI marketing landscape, our sessions feature thought-provoking discussions, unparalleled networking opportunities, and insights from guest speakers at the forefront of technology and marketing.
This week speakers:
Tracy Adams, Sr. Director of Research & Insights at Advertising Research Foundation (ARF)
Idil Cakim, Founder & CEO, at Iris Flex
Keith Smith, Managing Director at Marketing Science Institute (MSI)
About the speakers:
Idil Cakim is a strategist who has shaped marketing, communications and audience insights for Fortune 500 brands and nonprofits. With a background in behavioral research, audience insights and media analytics, she analyzes how people engage with content and technology. Idil is the Founder and CEO of Iris Flex, an intelligence company, and previously held senior leadership roles at Audacy, Nielsen, NM Incite, Golin, and Burson.
Tracy Adams is Senior Director of Research & Insights at the ARF, where she leads work on attention, AI and retail media networks. With a background in sociology and cultural studies, she brings a critical, interdisciplinary lens to advertising research. Tracy focuses on how technology and culture shape consumer behavior and media impact.
Keith Smith is Managing Director at the Marketing Science Institute (MSI), where he leads research and collaboration at the intersection of marketing theory and practice. With experience spanning academic research, teaching and industry consulting, he focuses on connecting scholars and business leaders to generate insights that advance both knowledge and impact.
Why You Should Attend:
New Tech Showcases: Get the first look at groundbreaking technologies that are transforming the marketing landscape.
Expert Insights: Learn from industry leaders who are redefining best practices in AI marketing.
Networking: Virtually meet other marketing professionals, share experiences, and expand your professional network.
Interactive Q&A: Have your pressing questions answered by experts in real-time.
Resource Sharing: Gain access to templates, playbooks, and exclusive content to navigate the complex world of AI marketing.
Who Should Attend
AI Marketing Professionals
Digital Strategists
Data Scientists in Marketing
Product Managers
Marketing Executives
Entrepreneurs in Tech and Marketing
Join us every week to stay ahead of the curve, learn from the best in the industry, and build meaningful connections in the AI marketing community.
RSVP now to secure your spot in the next AI Insiders session!
The speaker series has featured a highly diverse roster of AI thought leaders from across the industry, representing major global organizations and influential firms. The lineup includes executives from some of the world's most recognized companies and agencies, such as Jeff Sundheim, AI Business Strategist & Creative Solutions Lead at Google; Donnovan Andrews, Global Consulting Principal for AI at Ogilvy Consulting; and Alicia Yaffe, SVP of Creative Marketing at Warner Music Group Global Catalog. They are joined by other prominent leaders from key industry players, including Caroline Giegerich, VP of AI at the Interactive Advertising Bureau (IAB); Clive Henry, Director of Strategic Partnerships at Adobe; Kate Martin, Social Content and Engagement Strategist at Razorfish; and Marc Maleh, Global CTO at Huge. The program is further enriched by high-caliber chief officers and founders like Michelle Vincent of Mofilm, Melinda Han Williams of Dstillery, Vanessa Camones of Helm, and Dr. Cecilia Dones of 3 Standard Deviations. Rounding out the expertise are respected voices such as author and former Publicis Groupe Chief Strategist Rishad Tobaccowala and Judy Shapiro of Topic Intelligence, with sessions covering a wide array of topics, including building AI agents, demystifying tools, AI ethics, and GTM workflows.