AI Insiders with AI Digital on The State of AI in Agencies, Hard Data, Real Tools, and What Actually Works

​Join us for this exclusive partner event with AI Digital: The State of AI in Agencies, Hard Data, Real Tools, and What Actually Works

​AI Digital Labs surveyed independent agencies and brand-side teams on AI adoption — not aspirations, not intentions, operational reality. The results were blunt: 66% are stuck in experimentation purgatory. More than half can't articulate a differentiated AI story. Almost none have production-grade tools built around their actual workflows, yet nearly half say that's the support they need most.

​So what separates the 16% that have AI embedded across teams with KPIs from everyone else? And what does it actually look like when an agency stops planning and starts shipping?

​This session unpacks the data, then shows you the receipts. We'll walk through the key findings from our AI Adoption Survey and white paper series — the real barriers (skills and time, not budget), the confidence gap, the "Shadow AI" problem — and then go live inside the AI Digital Labs Incubator to show what closing the gap looks like in practice: real tools, built in days from real client pain points, running in production right now. We'll also walk through two products purpose-built for marketers — AI Creative Studio and Elevate — with a short case study showing what happens when teams actually use them.

​What You'll Get

• ​The Adoption Data — Where agencies actually fall on the Leaders, Laggards, and Walking Dead spectrum, and why the gap compounds faster than most people think

• ​The Real Barriers vs. the Expired Excuses — Why skills gaps and the "too busy" trap matter more than budget or technology

• ​Live from the Lab — Production tools demoed with real inputs and real outputs: AI-powered consumer insights, brand visibility across AI search engines, and diagnostic site audits

• ​AI Creative Studio & Elevate — A live look at two tools built for the marketing practitioner, with a short case study on real-world impact

• ​The Twin-Track Model — How immediate tool delivery and long-term capability building run in parallel, and why you need both

​Format (60 minutes, interactive)

• ​10–15 min: Adoption survey findings and white paper framework (David Mainiero)

• ​10 min: Live tool demos from the Incubator (Boris Kulakhmetov)

• ​10 min: AI Creative Studio & Elevate — product walkthrough + case study (Mary Gabrielyan, Kelly Wittmann)

• ​15–20 min: Moderated panel

• ​5 min: AI Workflow Submission activation + live Q&A

​Featuring

• ​Moderated by David Mainiero, Chief AI Officer, AI Digital

• ​Boris Kulakhmetov, Head of AI Digital Labs Incubator (formerly McKinsey, Publicis)

• ​Mary Gabrielyan, Chief Strategy Officer, AI Digital

• ​Kelly Wittmann, SVP Growth, AI Digital

​Why You Should Attend:

• ​New Tech Showcases: Get the first look at groundbreaking technologies that are transforming the marketing landscape.

• ​Expert Insights: Learn from industry leaders who are redefining best practices in AI marketing.

• ​Networking: Virtually meet other marketing professionals, share experiences, and expand your professional network.

• ​Interactive Q&A: Have your pressing questions answered by experts in real-time.

• ​Resource Sharing: Gain access to templates, playbooks, and exclusive content to navigate the complex world of AI marketing.

​Who Should Attend

• ​AI Marketing Professionals

• ​Digital Strategists

• ​Data Scientists in Marketing

• ​Product Managers

• ​Marketing Executives

• ​Entrepreneurs in Tech and Marketing

​See you there!