AI Insiders with Piers Fawkes: The Human Agent
Welcome to AI Insiders, the exclusive weekly virtual series hosted by the AI Marketers Guild. Designed to connect, inspire, and elevate professionals in the AI marketing landscape, our sessions feature thought-provoking discussions, unparalleled networking opportunities, and insights from guest speakers at the forefront of technology and marketing.
This week speaker:
Piers Fawkes, Founder at Fodda
In his upcoming talk on Wednesday, titled "The Human Agent," Piers Fawkes will explore how companies can solve the costly challenge of lost internal expertise—which currently costs manufacturers an estimated $1 trillion annually in unplanned downtime—by transforming employee knowledge into active AI agents. By combining AI interviews, agentic access, and knowledge graphs, organizations can capture how their best minds reason, creating "Human Agents" that do not just sit passively in an archive but actively retrieve data, collaborate, and execute tasks like building marketing and retail strategies. The session is designed to be highly interactive, featuring a 30-minute presentation followed by a fireside chat led by David Berkowitz and an open Q&A, where Piers will also discuss his own AI journey and entrepreneurial pivots with PSFK.
Why You Should Attend:
New Tech Showcases: Get the first look at groundbreaking technologies that are transforming the marketing landscape.
Expert Insights: Learn from industry leaders who are redefining best practices in AI marketing.
Networking: Virtually meet other marketing professionals, share experiences, and expand your professional network.
Interactive Q&A: Have your pressing questions answered by experts in real-time.
Resource Sharing: Gain access to templates, playbooks, and exclusive content to navigate the complex world of AI marketing.
Who Should Attend
AI Marketing Professionals
Digital Strategists
Data Scientists in Marketing
Product Managers
Marketing Executives
Entrepreneurs in Tech and Marketing
Join us every week to stay ahead of the curve, learn from the best in the industry, and build meaningful connections in the AI marketing community.
RSVP now to secure your spot in the next AI Insiders session!
The speaker series has featured a highly diverse roster of AI thought leaders from across the industry, representing major global organizations and influential firms. The lineup includes executives from some of the world's most recognized companies and agencies, such as Jeff Sundheim, AI Business Strategist & Creative Solutions Lead at Google; Donnovan Andrews, Global Consulting Principal for AI at Ogilvy Consulting; and Alicia Yaffe, SVP of Creative Marketing at Warner Music Group Global Catalog. They are joined by other prominent leaders from key industry players, including Caroline Giegerich, VP of AI at the Interactive Advertising Bureau (IAB); Clive Henry, Director of Strategic Partnerships at Adobe; Kate Martin, Social Content and Engagement Strategist at Razorfish; and Marc Maleh, Global CTO at Huge. The program is further enriched by high-caliber chief officers and founders like Michelle Vincent of Mofilm, Melinda Han Williams of Dstillery, Vanessa Camones of Helm, and Dr. Cecilia Dones of 3 Standard Deviations. Rounding out the expertise are respected voices such as author and former Publicis Groupe Chief Strategist Rishad Tobaccowala and Judy Shapiro of Topic Intelligence, with sessions covering a wide array of topics, including building AI agents, demystifying tools, AI ethics, and GTM workflows.