AI Insiders with Tiffany Holland: Reading Between the Likes -- How Cultural AI Helps Brands Spot the Signals Metrics Miss
Welcome to AI Insiders, the exclusive weekly virtual series hosted by the AI Marketers Guild. Designed to connect, inspire, and elevate professionals in the AI marketing landscape, our sessions feature thought-provoking discussions, unparalleled networking opportunities, and insights from guest speakers at the forefront of technology and marketing.
This week speaker:
Tiffany Holland is the Founder and Head of Marketing Strategy at Consiglieri
Reading Between the Likes — How Cultural AI Helps Brands Spot the Signals Metrics Miss
What happens when the metrics say you’re winning and the audience is telling a different story? In this session, we’ll go inside Manscaped’s social feeds at the moment their bold, boundary‑pushing “ball jokes” era was still crushing it on paper—high comments, big shares—while the team started sensing it was time to evolve. As the brand shifted into its “Send Face Pics Instead” platform, Cultural AI from Clamor validated what they were already seeing: the numbers alone weren’t telling the full story, and the voice needed to move from shock value to a more self‑assured, confident masculinity.
We’ll break down how Clamor read the culture beneath the numbers, surfaced the comments that really mattered, and helped Manscaped make the pivot without losing its edge—trading cheap laughs for a smarter, more expansive take on the brand. Attendees will learn how to spot engagement traps before they blow up, use AI to validate creative instincts instead of flattening them, and keep their brand sharp in the algorithm.
Why You Should Attend:
New Tech Showcases: Get the first look at groundbreaking technologies that are transforming the marketing landscape.
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Who Should Attend
AI Marketing Professionals
Digital Strategists
Data Scientists in Marketing
Product Managers
Marketing Executives
Entrepreneurs in Tech and Marketing
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The speaker series has featured a highly diverse roster of AI thought leaders from across the industry, representing major global organizations and influential firms. The lineup includes executives from some of the world's most recognized companies and agencies, such as Jeff Sundheim, AI Business Strategist & Creative Solutions Lead at Google; Donnovan Andrews, Global Consulting Principal for AI at Ogilvy Consulting; and Alicia Yaffe, SVP of Creative Marketing at Warner Music Group Global Catalog. They are joined by other prominent leaders from key industry players, including Caroline Giegerich, VP of AI at the Interactive Advertising Bureau (IAB); Clive Henry, Director of Strategic Partnerships at Adobe; Kate Martin, Social Content and Engagement Strategist at Razorfish; and Marc Maleh, Global CTO at Huge. The program is further enriched by high-caliber chief officers and founders like Michelle Vincent of Mofilm, Melinda Han Williams of Dstillery, Vanessa Camones of Helm, and Dr. Cecilia Dones of 3 Standard Deviations. Rounding out the expertise are respected voices such as author and former Publicis Groupe Chief Strategist Rishad Tobaccowala and Judy Shapiro of Topic Intelligence, with sessions covering a wide array of topics, including building AI agents, demystifying tools, AI ethics, and GTM workflows.