AI Insiders: AI x Marketing Use Cases with IAB, Grey Goose & Rhino Records
Welcome to AI Insiders, the exclusive weekly virtual series hosted by the AI Marketers Guild. Designed to connect, inspire, and elevate professionals in the AI marketing landscape, our sessions feature thought-provoking discussions, unparalleled networking opportunities, and insights from guest speakers at the forefront of technology and marketing.
About This Week's Speakers:
Alicia Yaffe is the SVP of Creative Marketing at Warner Music Group Global Catalog, as well as the co-founder of the Living Album Experience. She spent her formative years at management firms, handling the day to day business of road dogs like Unwritten Law and The Parlotones before shifting her attentions to pop culture icons, serving on the team at JAM, Inc. handling special projects for The Doors, Otis Redding, Janis Joplin, Jefferson Airplane, Ramones, and more. She also founded and lead The Spellbound Group, a holistic digital marketing firm for 10 years prior to landing at WMG.
Kate Martin is an award-winning marketing strategist specializing in digital innovation and AI integration. Currently a Social Content and Engagement Strategist at Razorfish with clients such as HBO Max, she has a robust background in global brand management, having led many of Grey Goose Vodka's digital marketing efforts at Bacardi, including pioneering Web3 and AI projects. With extensive experience in digital media planning, content strategy, and emerging technologies, she consistently drives innovative campaigns that elevate brand engagement and reach. In her personal time, she enjoys photography, hiking, scrolling TikTok, and traveling to new destinations.
Caroline Giegerich is VP, AI at Interactive Advertising Bureau (IAB), where she leads efforts to shape how artificial intelligence is adopted and scaled across the advertising ecosystem. With over 20 years of experience in strategy, innovation, and marketing at companies like Warner Music Group, HBO, Showtime, and Smashbox Cosmetics, Caroline blends deep strategic insights, emerging technology and storytelling to drive business impact. She’s led pioneering work in AR, AI-generated creative, sports R&D, and fan engagement tech, and has advised brands across media, entertainment, beauty, and consumer goods. A speaker at TEDx, SXSW, Advertising Week and more and frequent contributor to Adweek, AdAge and The Drum, she’s been recognized in 2024 as a Marketer that Matters in the Wall Street Journal and by Brand Innovators with the Women in Marketing Industry Innovator award.
Why You Should Attend:
New Tech Showcases: Get the first look at groundbreaking technologies that are transforming the marketing landscape.
Expert Insights: Learn from industry leaders who are redefining best practices in AI marketing.
Networking: Virtually meet other marketing professionals, share experiences, and expand your professional network.
Interactive Q&A: Have your pressing questions answered by experts in real-time.
Resource Sharing: Gain access to templates, playbooks, and exclusive content to navigate the complex world of AI marketing.
Who Should Attend
AI Marketing Professionals
Digital Strategists
Data Scientists in Marketing
Product Managers
Marketing Executives
Entrepreneurs in Tech and Marketing
Join us every week to stay ahead of the curve, learn from the best in the industry, and build meaningful connections in the AI marketing community.
RSVP now to secure your spot in the next AI Insiders session!
Past speakers we've had include:
10/18/23: Gary Kibel of Davis+Gilbert discussing legal issues around AI ads
10/25/23: Matt Cross of Harvest Chocolates sharing ideas on incorporating AI into his business
11/1/23: Judy Shapiro, CEO, Topic Intelligence & engagesimply on The AI Trust Gap
11/8/23: Paul Greenberg on using AI for video creation
11/15/23: Dana Hork of Beers with Friends and MK Luff on AI tools and processes that help run agencies
11/29/23: Michelle Vincent, CEO, Mofilm
12/13/23: Tameka Kee, Ad Futurist on what marketers should expect from AI in 2024
1/24/24: Paul Chaney and Kristina Martin, AI Marketing Ethics on... AI Marketing Ethics
2/7/24: Donnovan Andrews, Global Consulting Principal - AI, Ogilvy Consulting
2/14/24: Ian Forrester and Stephanie Blair, DAIVID on Super Bowl ad rankings
2/28/24: Vanessa Camones, CMO, Helm.ai
4/3/24: Matt Britton, CEO, Suzy on using AI to unleash the power of research
4/10/24: Iain Thomas, Co-Founder, Sounds Fun on Culture & Technology: Storytelling Through Innovation
4/17/24: Lan Phan, CEO, Community of Seven on Learning in the Age of AI
5/22/24: Elaine Zelby, Co-Founder & CRO, Tofu on using AI in GTM workflows
5/29/24: Catharine Montgomery, Founder & CEO, Better Together on combatting bias in AI
6/12/24: Debra Aho Williamson, Chief Analyst, Sonata Insights on AI trends
6/26/24: Judah Phillips, CEO, SmartCurrent on AI analytics
8/14/24: Brooke Smarsh, Founder & Senior Counsel, Brass Law PLLC
8/21/24: Clive Henry, Director of Strategic Partnerships, Adobe, and Marc Maleh, Global CTO, Huge
9/4/24: Peter Kraus, Chief Executive Officer, Rellify
9/11/24: Lou Kerner, Founder, CryptoOracle Collective
9/18/24: Abtin Buergari, CEO, Blueprint on leveraging AI for ad campaigns
9/25/24: Josh Bowen, cofounder of BigCo, Chaz Flexman, cofounder of Starday, and Ethan Fassett, cofounder of Glystn
10/30/24: Francesca Tabor, AI Solutions Architect, on Enriching CDPs Ethically with Bidirectional Conversational AI
11/06/24: Jack Smyth of Jellyfish + Brandtech Group on why "Share of Model" is the new marketing metric we need
11/13/24: callmejz.ai on how and why to build your own AI
11/20/24: Andrew Mao on AI-personalized learning that makes leveling up at real life just like a game
12/4/24: Jeremiah Owyang, Venture Capital Investor at Blitzscaling Ventures
1/15/25: Pete Pachal, Founder of The Media Copilot
1/22/25: Tiffany Vasilchik and Estelle Shepherd, Co-Founders at Hot Cognition on Stand Out, Be Seen, Make Connections: The AI Edge in Modern Marketing
1/29/25: Kate O'Neill, Founder & Chief Tech Humanist, KO Insights will talk about How Marketers Can Make Human-Friendly Tech Decisions with AI.
2/5/25: Sree Sreenivasan, CEO of Digimentors, on emerging trends in Generative AI and actionable strategies for leveraging its transformative potential.
2/12/25: Shiv Singh, Author of Marketing with AI for Dummies
2/26/25: Jen Wirt, Founder & CEO of Coral Care, and Brett Martin, General Partner at Charge Ventures and Co-founder of Fonzi AI, for an insightful discussion on leveraging AI in the hiring process.
3/5/25: Alisha Rappaport, Global Head of Credit Solutions at S&P Global
3/12/25: Kevin Wassong, Founder & CEO at mktg.ai on Using AI to Measure Creative Success
3/19/25: Jack Myers, Executive Coach, on Harmonizing Innovation and Human Creativity in the AI Era
3/26/25: David Passiak, Founder at CreatorPro on AI Readiness for Marketers: Preparing for the Next Wave
4/2/25: Rishad Tobaccowala, Author, Rethinking Work & Former Chief Strategist and Growth Officer Publicis Groupe on "Rethinking Work" in the Age of AI
4/16/25: Céline Udriot, Chief Operating Officer at Largo.AI on Simulated Audiences & the Future of AI-Powered Insights
4/23/25: Erin Reilly, Texas Immersive Institute on LLM Control Room: Mastering Prompts, Parameters & Personalization
4/30/25: Matt Britton, Author of Generation AI and Founder of Suzy is giving exclusive access to his latest book!
5/7/25: Adam Kleinberg, CEO, Traction. How Traction’s Futureproof Project and Futureproof Films use AI to streamline brand content creation
5/14/25: Dr. Karen Sutherland, Director of Dharana Digital. From AI Agents to Artificial Superintelligence: What's Next for Strategic Communication?
5/21/25: AIMG Town Hall & Ad Tech AMA w/Ari Paparo CEO of Marketecture Media
5/28/25: Earle Richards, Founder & CEO, Earle & Co. Consulting on "How to Hire AI". You're not building a tool. You're building your team.
6/4/25: Chris Heuer, Managing Director, Team Flow Institute on Personal Intelligence and Artificial Employees
6/11/25: Max Cammarota, Director at Beeby Clark + Meyler on The VENTAS AI creative workflow model for agencies.
6/18/25: Jeremy Kagan & Portfolio, Managing Partner at Textbook Ventures on Textbook Ventures Demo Day
6/25/25: Drew Moffitt, Head Marketing Human at Fonzi.AI on How to Optimize Content for GEO
7/9/25: Elad Hefetz, CEO at Airfleet on The Marketers' Guide to GEO
7/16: Jordan Elkind, Managing Director at Blue Seedling on- Why most B2B AI startups fail at positioning – and how to beat the odds
7/23: Cheryl Ingle, Social & Email Marketing Lead at Ruby Digital
7/30: Bill Lederer, CEO at MADTECH.AI, on AI's Role in Marketing Decision Intelligence
8/6: Nir Eisikovits, Professor of Philosophy and Director, Applied Ethics Center at UMass Boston on Your Chatbot is a Flunky: The Trouble with AI Sycophancy
8/13: Catharine Montgomery, Founder & CEO at Better Together Agency on Generative AI: Bias, Trust, and Brand Advantage
8/27: James Lamberti, Head of Go-to-Market at Georgian