AI & ROI: How Enterprise Human-First Conversational AI is Profiting Call Centers

​AI & ROI: How Enterprise Human-First Conversational AI is Profiting Call Centers

​Join Utah Tech Week for an executive-level discussion designed specifically for leaders running large, complex call center and customer experience operations. As enterprises pour millions into AI, most struggle to move beyond pilots and prove real financial impact. This session cuts through the hype to show how Human-First Conversational AI is already delivering measurable ROI at scale.

​Led by Art Coombs, President & CEO of KomBea and a globally recognized contact center and BPO visionary, this session draws on decades of real-world experience building, operating, and transforming call centers across the U.S., Europe, India, the Philippines, and Latin America. Art brings a rare perspective—combining enterprise operations, outsourcing economics, and next-generation AI—to explain what actually works.

​Using public enterprise data and real operating benchmarks, attendees will explore how AI-driven automation, intelligent agent assist, and automated onshoring are reducing costs, improving service quality, and turning call centers from cost centers into strategic profit engines—without losing the human touch customers expect.

​The conversation will be candid, practical, and action-oriented, focused on outcomes executives care about: ROI, margin improvement, scalability, compliance, and customer satisfaction.

​Great food will be part of the experience, creating space for meaningful peer-to-peer discussion with fellow executive leaders shaping the future of enterprise customer operations.