Workshop: Messaging and Branding Beyond "Green"

​​Focus: A working session to help you shift the narrative from "climate altruism" to "energy independence and bill stability."

​​The Case: In 2026, the most effective branding addresses the consumer's fear of grid instability and rising utility rates. This panel analyzes the successful move toward "Resilience Branding."

​DC Climate Week is not responsible for this event. It is organized by the organizing group, and being listed on the DCCW calendar is not an endorsement of content or partners.