Creative by design: game thinking for product teams
Creative by design: game thinking for product teams
Your product team ships fast, hits deadlines, runs clean sprints. But when was the last time someone brought a truly creative idea to the table? The problem may be that most product teams are built for efficiency and not for creativity. That's exactly what we're going to unpack at this Product Heroes Milano Squad event!
What are we going to talk about?
Product teams are often designed for efficiency, but not always for creativity. In this talk, I’ll explore how game thinking can help us design products, rituals, and communities that increase participation, strengthen collaboration, and keep creative energy alive even in fast-paced organizations.
📅 Agenda
Doors open at 6:30 PM
6:30 PM - 7:30 PM Aperitivo & networking 🥂
Free drinks, open conversations. Show up, mingle, settle in.
7:30 PM - 8:30 PM Conversation with Arianna + QA
Enjoy the talk.
From 21:00 PM on
After dinner together for those who want to keep going.
Speaker & Host
🎤 About Arianna
Arianna Goldoni is a freelance Product Manager working across UX/UI, gamification for edtech / e-commerce, and product consulting for AI. Over the past 5+ years, she has helped teams shape engaging digital experiences and has been exploring how AI agents can support innovation and everyday work in Italian SMEs.
🏠 About Treatwell
We're a team of 700 passionate and brilliantly talented people across Europe on an exciting journey to digitally revolutionise the hair and beauty community. We're the industry's smartest salon management software, all connected to Europe's leading bookings platform, working with over 50,000 salon partners across 13 countries, processing over 8 million bookings every month.