Collective CT - How to Leverage Social Media For Creative Endeavors with Joe Nucci

​Collective CT - How to Leverage Social Media For Creative Endeavors

​Social media has become the world’s biggest stage, gallery, and testing ground for new ideas and yet many creatives still feel conflicted about “playing the game.” Is caring about reach, followers, and revenue a betrayal of the work…or a way to protect and sustain it?

​In this talk, psychotherapist, author, and creator Joseph Nucci, LPC (@joenuccitherapy) will share how he grew from a traditional clinician into a creator with a multi-million–view presence and a major book deal, using short-form content to test, refine, and amplify his ideas without watering them down for the algorithm.

​Part I will be a behind-the-scenes look at Nucci’s social media journey: how virality actually works and how artists can use social platforms as laboratories for their creative voice rather than just as billboards for finished work.

​Part II will shift into a fireside-chat–style conversation about the deeper mindset piece including the ethics of using media strategy while speaking about topics in an ethical and evidence-based manner that still honors the individuality and unique potential of each and every creative out there.

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​Joe Nucci, LPC, is a licensed psychotherapist, writer, and social media influencer. His content contextualizes mental health misinformation, pop-psychology facts and fallacies, and culturally misconstrued ideas. Joe’s work focuses on empowering individuals—whether or not they have a background in psychology—so they can live a life with a greater sense of agency and self-awareness. You can find his writings in his newsletter, his content at @joenuccitherapy, and his debut book, Psychobabble, is available wherever books are sold. Visit joenuccitherapy.com for more.

​Joe is currently an entrepreneur-in-residence with Yale Ventures.